The Role: Director of Marketing
The Location: N.E. Fort Worth, TX
Sun Water Systems is an emerging growth company in the $3 billion water filtration market. Our award-winning line of Aquasana products are highly regarded for our selective water filtration process – keep the nutrients in, take the contaminants out – while priced at a great value for consumers. We hold a market-leading position in our direct-to-consumer business and seek to develop additional channels that complement the direct business and drive growth. Our dynamic growth has prompted us to hire a Director of Marketing. This senior role is critical to lend new expertise to the leadership team and drive the next phase of transformation and growth.
The Director of Marketing will be responsible for competitive analysis and building the multichannel value proposition for the Aquasana line of products, and others that may arise. They will develop a rapport and establish a solid working relationship with the various company functions. The Director of Marketing will be responsible for developing the product strategy and for managing the consistent execution of the strategy throughout the company and targeted markets. The product manager will be responsible for the following product related activities•Product value proposition development including: merchandising, competitive positioning, copy and imagery development and branding
•Product pricing and promotions across all channels,
•Product launch and go to market planning and execution
•New product development.
Ultimately, the Director of Marketing will be held accountable for meeting and or exceeding product mix/revenue goals and serve as a product champion.
Your Required Skills & Qualifications:
•You have a Bachelor's Degree in Marketing, Business or a related field; MBA preferred
•You have at least 7+ years product management and marketing experience with at least 3 years post MBA
•You have the ability to create marketing strategy in both the direct to consumer and CPG segments with demonstrated success creating and executing product marketing plans
•You can perform quantitative/business/risk analysis to maximize a product's life cycle and evaluate new product proposals
•You are an "out of the box" thinker with the ability to understand consumer demand, evaluate industry trends, emerging customer segments and market requirements
•You are an excellent problem solver, communicator, leader and team builder who inspires and drives business results
•You are a skilled project manager with a strong understanding of product marketing fundamentals and the ability to function in a fast-paced environment
•You possess the ability to work at least 50 hours per week with some travel to our Haltom City office
Why work for us?
Aquasana is a profitable, high-growth and established company. The Director of Marketing will have the unique opportunity to dramatically impact Aquasana's growth as we diversify our channels and develop key channel relationships.
Interested candidates should send their resume, including salary history to our recruiting team at 54502@aquasanacareers.com. Qualified applicants will be responded to as quickly as possible.
Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future.
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