Demand Generation Campaign Manager
We are looking for an experienced Demand Generation Campaign Manager who will plan and manage global demand generation campaigns for a successful gas/radiation detection company.
As the Campaign Manager, You will be responsible for the strategic planning and execution of all outbound lead generation campaigns using Eloqua marketing software. You will plan, develop, schedule, coordinate and measure demand generation campaigns that create responses and result in more qualified leads. Global marketing team support and data-driven analysis will guide you in your strategy as you build your campaigns.
DUTIES AND RESPONSIBILITIES
1. Campaign Development
· Manage lead generation programs including generating-qualifying-fulfilling-reporting and analysis of lead data and programs
· Manage all creative, content, scheduling for Eloqua marketing automation and nurture programs
· Produce pre-show traffic-generating email campaigns for all large tradeshows
· Develop reporting and analytics for all campaigns
· Manage lead-gen databases. Maximize data integrity through continuous cleaning of data
· Plan and produce planned, quarterly, effective Field Marketing Programs such as
a. Webinars
b. Seminars
c. Lunch-and-Learn sessions with Distributors
· Work closely with demand generation group, including bi-weekly meetings.
Demand Generation Campaign Management
Manage all aspects of the planning and implementation of cyclical, high volume, email campaigns targeting prospects.
Maintain a macro view of all campaigns touching customers to ensure that competing campaigns do not hit customers and that the same customers are not targeted too frequently.
Work with Eloqua technical manager to establish rigorous test/control protocols and metrics for each campaign
Maintain a centralized calendar of all campaigns and customer touches
· Create, Manage, and Reconcile the budget for:
o Demand generation campaigns
o Content development for demand generation
o Seminars and Events
Requirements - The ideal candidate will have:
Candidate must have direct marketing campaign management experience, with an emphasis on technical/analytical skills required to drive campaigns.
· Proficient with Marketo, Eloqua or similar marketing automation software applications.
Exposure to and able to work with HTML, CSS & Javascript.
· BA in Marketing, Communications, or Business or equivalent combination of experience.
· 3-5+ years relevant experience in marketing automation and lead-gen management.
Experience developing and implementing best practice guidance for email and web marketing campaigns.
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
