Friday, December 30, 2011

[KITlist] CONTR: Copywriter (Manufacturing, Retail) | Lexmark (Lexington, KY)

Please direct your responses to: http://tinyurl.com/Crawfords-476

Crawford Group (www.crawfordgroup.com) is seeking two full time Consultant Copywriters (Manufacturing, Retail) for one of our top clients located in Lexington, Kentucky. The Consultants will be responsible for copy writing, copy editing, proofreading and managing the copy process and communications for our clients' corporate marketing campaigns.

Candidacy for this assignment requires a proven copywriting track record, including strong messaging, content development, proofreading and editing. Must have an understanding of the Enterprise B to B technology market space in general and specifically, have an understanding of one or more of the vertical market segments: Manufacturing or (big box) Retail. The ideal consultant is a confident, flexible driver with exceptional interpersonal skills.

Specific responsibilities include:

Working from a campaign plan, interface regularly with stakeholders from Product Marketing and Field Sales teams to gather relevant information in order to create benefits-driven and persuasive campaign copy to be leveraged across a wide range of marketing deliverables including: direct mail, newsletters, sales brochures and promotional pieces, email marketing campaigns, web pages and social media platforms

Skills:

*11-13 years of copywriting experience within the Technology industry, B to B
*Must have written content geared toward either the Manufacturing or (big box) Retail vertical market segments
*Must understand Enterprise and direct selling
*Superior writing, editing and proofreading skills. Must have an exceptional grasp of grammar, syntax and style. Writing samples/portfolio examples required
*Confident, diplomatic and credible presence for partnering with a wide range of stakeholders at all levels of the organization
*Program management experience to drive the team and overall campaigns
*Solid proficiency with the Microsoft Office Suite
*Experience with Eloqua a plus
*BA/BS in Journalism, English, Communications, PR or similar

Rate: $2,600/week D.O.E. as a w2 employee of Crawford Group

Location: Onsite at client offices in Lexington, Kentucky (relocation package may be available). No phone calls, please.

Hours/Duration: Full time, ASAP-ongoing

Interested? Please create a profile and upload your resume in Word format to:

http://tinyurl.com/Crawfords-476


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