The Sr. CRM Manager will be a key member of the customer marketing team, reporting to the Sr. Director of Customer Relationship Management (CRM). He/she will manage the activation and engagement of various customers segments and be responsible for driving revenue through development of the appropriate contact and offer strategy through email and other channels. This role is focused on deepening customer insights based on data- and marketing-test-validated information and perfect for the marketer who has a long-standing demonstrated "test and learn" mentality.
Responsibilities:
•Drive revenue from existing customers by developing and executing contact strategies across multiple segments and all customer touch points (email, direct marketing on-site and direct mail)
•Engage customers by encouraging upload and sharing activities shortly after initial purchases
•Work closely with share services and partner management teams to activate new registrants
•Migrate customers from lower to higher value market baskets and RFM segments
•Lead marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments
•Campaign management strategy and execution against target segments
•Work with Business Analysis team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments. Drive definition of framework to track and analyze the health of the existing customer base.
•Drive trial and penetration of target products
•Mentor and develop CRM team members on email marketing and testing best practices
•Participate in defining requirements for evolving CRM infrastructure and campaign reporting
Key Metrics:
•Retention and reactivation rate of existing customer base
•Revenue from existing customers in target segment
•Response metrics among segments
•Engagement metrics among segments
•AOS by campaign and LTV by segment
•90-day activation and repeat rates to first and multiple purchases
Qualifications:
•Minimum 7 years marketing experience, with demonstrated success in email marketing, direct marketing and/or CRM
•BA/BS degree in economics, mathematics, marketing or related fields
•Demonstrated track record driving measurable results through email marketing and other customer direct marketing efforts, ideally in a consumer retail e-commerce environment
•Demonstrated knowledge of creating contact and promotional strategies with a track record of results
•Demonstrated knowledge of email testing methodologies and a track record of learnings
•Experience driving customers through the lifecycle to achieve targeted LTV goals
•Excellent at managing and influencing cross functional teams and driving CRM agenda across the organization
•Innovative thinker able to operate both in strategic capacity, but also with laser-focus on flawless execution
•Demonstrated experience with results utilizing campaign management, customer data and analytics; exposure to CRM tools, data enhancement & segmentation methodologies
•Ability to succeed in a fast-paced, entrepreneurial environment
•Exceptional analytical, planning and project management skills both for marketing asset development and for articulating reporting and infrastructure business requirements
•Outstanding verbal and written communication skills
•Exceptional attention to detail
To apply: http://hire.jobvite.com/j/?cj=oG62Vfwt&s=KIT_List
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