ABOUT FERTILITY PLANIT
Fertility Planit (FP) is the social network for people worldwide wanting to have children -- and for all the services that support them. We're a one stop shop -- bringing together consumers and providers, and personal users may sign up with an anonymous screen name. All users share views and reviews, shop for coupons and deals, browse multimedia content and search by global location for friends and resources. We invite people and brands from across the fertility, adoption, health and wellness markets to join us.
Fertility Planit is currently in beta. Go to www.fertilityplanit.com to take a look. Our public launch will happen at our first annual consumer convention in Los Angeles in 2012 -- tentatively titled The Fertility Planit Show.
BUSINESS/BRAND DEVELOPMENT LEADER
We´re looking for a brilliant Business/Brand Development Leader to position us as the leading social brand for people who want to have children. You'll build key strategic partnerships and govern all revenue streams and e-commerce activity. A personal interest in online communities, and in fertility, health and wellness is important.
Location is flexible, though being based in California is preferred.
REQUIRED:
You're a whiz at building partnerships with influential brands. You have a proven track record with securing advertisers, sponsors and partners, maximizing existing revenue streams and creating new revenue streams -- for both e-commerce and offline events.
You have an MBA, have worked with at least one start-up, and know from experience what does and does not lead to start-up success.
You're experienced at working with online communities, e-commerce or consumer technology products. You will contribute to the vision for product development, especially for our e-commerce features and revenue streams.
PREFERRED:
Experience with sales/marketing for health, wellness and LOHAS brands.
Knowledge and confidence about mobility -- and you can develop Fertility Planit for mobile and multimedia applications.
TIME LINE:
In the near future, you'll develop materials to support total addressable market and fund-raising, and are available to take meetings with the executive team when we pitch to investors.
After funding is secured, you'll help ensure our first annual Fertility Planit Show in 2012 is an amazing experience for our users, attracting participation form influential, trend setting health and wellness brands. You´ll make sure FP gains as much traction and revenue as possible from this R&D/marketing event and will measure traction and impact via data gathering. Revenue streams include: attendee ticket sales; exhibitors; sponsors; advertisers; webcasts.
Overall, you´ll work to establish Fertility Planit as the leading, social brand for family building, build the key strategic partnerships necessary to position us there, and maximize all revenue streams.
COMMITMENT & COMPENSATION
Time commitment would be at least 4 hours per week at this stage until we are funded. This is to help shape goals and milestones, get to know the product and join us in meeting investors. Compensation includes equity shares plus base salary ($84K), a bonus structure and benefits after funding is secured.
If interested in being our Business/Brand Development Leader, please sign up to Fertility Planit, then log in and contact Founder/CEO Karin Thayer via her FP page. You may also send an email to: karin.thayer@fertilityplanit.com.
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