Crawford Group (www.crawfordgroup.com) is seeking a full time Social Media Strategist and Content Developer consultant for our client Lexmark, International, located in Lexington, Kentucky. The consultant will be responsible for strategic development and implementation of Lexmark's global social media strategy. Candidacy for this assignment requires expertise in social media marketing (B to B) with proven abilities of content development and program execution.
Seeking someone who is both passionate and well versed in social media marketing and the digital space, and who will infuse the programs he/she manages with fresh ideas/perspectives. The ideal consultant is a confident, flexible driver with exceptional interpersonal skills. Understanding of the enterprise B to B technology market space is required.
Specific responsibilities include
*Develop and implement the global social media strategy, coordinating with stakeholders across the company to ensure program effectiveness and encouraging adoption of relevant social media best practices
*Manage social media campaigns and day-to-day activities, including online advocacy and development of program content
*Set and monitor benchmarks for measuring impact of social media programs. Analyze, review, and report on effectiveness of campaigns to Senior Management
*Continually modify programs as data is received to maximize effectiveness
*Serve as a leader, subject matter expert, and influencer for all issues associated with social media marketing. Regularly exhibit thought leadership on social media marketing and related topics
*Monitor trends in social media tools, trends and applications
Skills:
*5+ years' experience developing social media strategies and program content for B2B Technology companies
*Proven experience with creating, implementing, and evangelizing programs for social media across multiple geographies
*A solid grasp of social media platforms/technologies such as Facebook, Twitter, blogs and YouTube as part of the overall marketing mix
*Understanding of the effect of Social Media on the customer experience, brand perception, and synergies with other online vehicles (inclusive of online advertising, email, paid search and affiliate marketing
*Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
*Good technical understanding and can pick up new tools quickly
*Have a good knowledge of principles of SEO
*Confident, diplomatic and credible presence for partnering with a wide range of stakeholders at all levels of the organization
*Program management experience to
*Experience with Eloqua a plus
*BA/BS in Journalism, English, Communications, Marketing, PR or similar
Rate: $2,600/week D.O.E. as a w2 employee of Crawford Group
Location: Relocation to Lexington, Kentucky after 90 days required (includes a relocation package). Includes a high potential for conversion to permanent/full time employment after six months. No phone calls, please.
Hours/Duration: Full time, ASAP-ongoing
Interested? Please create a profile and upload your resume in Word format to:
http://tinyurl.com/Crawfords-467
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