Crawford Group (www.crawfordgroup.com) is seeking a Marcom Manager, Collaboration and Business Video consultant to provide professional marketing services for our clients’ Services marketing communications initiatives. The ideal candidate is a strong marcom manager, capable of creating communications plans and executing on the programs. Must be a strong writer, have superb interpersonal and excel at dealing with complexity.
Specific responsibilities include:
* Web marketing, collateral development, messaging development, communication plans, events, campaign integration, video and case study projects, etc.
* Develop holistic marketing strategies
* Identify the need for market research and to develop and execute market research study
* Perform basic analysis of findings
* Manage senior level programs visible at the executive level and cross multiple technology groups or marketing segments.
* Manage and make strategic recommendations for marcom programs (advertising, direct marketing, print collateral, web, seminars, tradeshows and events) for technology groups, solutions and initiatives
* Make recommendations to VP’s and GM’s on strategic marcom direction for technology groups or CMO’s
* Write detailed marketing communication plans for multiple technology groups, solutions, initiatives
* Lead cross-segment marketing campaigns between multiple technology groups or around multiple solutions or initiatives
* Participate in ongoing BU or Executive staff meetings of the technology group; give updates at least once per quarter
* Manage marcom or multiple budgets
* Identify measureable metrics for program deliverables and tracks metrics on a consistent basis
* Ensure global consistency and buy-in for solutions/programs
Skills:
* 10 years’ marketing/communications experience (including 5 years’ experience in the technology industry). Must include experience working for at least one large company
* Advanced knowledge of the networking industry and all technologies, solutions, and initiatives
* Solid understanding of market segmentation, product positioning and targeted marketing
* Experience with integrated marketing communications campaigns, programs
* Experience creating collateral and managing the hands on aspects of the collateral creation process
* Competence with basic web design, writing, navigation concepts
* Strong verbal and written communication skills. Must excel at value-centric messaging and writing
* Demonstrated competency with Microsoft Word, Excel and PowerPoint
* BA/BS in Marketing, Communications, Business, or similar
* Cisco experience with marketing communications for either products or services is preferable
Rate: $2,000/week, as a w2 employee of Crawford Group
Location: Half time onsite at client offices in San Jose, half time offsite. No phone calls, please.
Hours/Duration: Full time, ASAP-ongoing
Interested? Please create a profile, including your resume in Word format plus writing samples or links to online portfolio:
http://tinyurl.com/Crawfords-473
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