Web Marketing Manager
Interested in a dynamic environment where your work makes an impact? Looking to participate in a fast-paced market that is leading the way for innovation? Lookout Mobile Security is looking for a highly motivated, results-focused Marketing Manager to join our rapidly growing team. We are looking for someone who is goal-oriented and takes a data-driven approach to managing projects.
What you'll be doing:
You will be responsible for extending Lookout's consumer awareness and penetration by leading the strategy and execution of Lookout's website. As a key member of the Marketing team, reporting to the Director of Marketing, you will also participate in and drive inventive mobile marketing initiatives and play an integral role in reaching millions of users worldwide.
Key responsibilities:
Plan, develop, and evolve Lookout's corporate website, focusing on metrics and conversion
Manage ongoing website roadmap, all vendors/contractors, and resource allocation
Manage execution of new web projects that include overseeing design and development
Drive key projects for conversion optimization, A/B testing, SEO, landing pages
Optimize and continuously improve the website for Search Engines
Track and report on key analytics and metrics for web using Google Analytics and in-house tools
Identify and implement best practices to optimize for user experience and conversion
Conduct regular market research to get insights on user behavior and demographics
Manage a wide range of marketing initiatives to drive user acquisition and consumer awareness
Requirements:
BA/BS or equivalent degree
3+ years hands-on experience in building, maintaining and enhancing websites
SEO and Web Analytics experience required
Conversion optimization and A/B testing knowledge
Excellent communicator and writer
Outstanding organizational and analytical skills
Self starter with the ability to work well with teams
Thrives in the rapid pace of a start-up
"Do-whatever-it-takes" attitude
Experience with mobile or ecommerce companies a plus
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