Please direct your responses to: Click <a href="http://hire.jobvite.com/j/?cj=onIRVfwB&s=KIT_List">here</a> to apply.
The Partner Marketing Manager will manage strategic partnerships to drive new customer acquisition. This manager will partner closely with Business Development to evaluate partnerships, then create marketing programs, and execute, support, measure and optimize partnerships.
Key Responsibilities:
Develop strategies to efficiently scale new customer acquisition through partner marketing channels.
Work with business development to determine which companies to target based on marketing strategy
Create, evaluate, develop and execute marketing plans with potential and existing partners such as Best Buy and Target.
Partner with key cross functional teams (e.g. eCommerce, Promotions, Creative, and Product Management) to launch partnership programs
Maintain strong direct relationships with partners and internal teams to support rapid deployment
Work with creative services to drive relevant campaign asset development consistent with messaging strategy
Consider relevant seasonal influences, product initiatives and promotional learning to integrate into successful partner marketing programs
Report program ROI and optimize programs
Forecast and track all product aspects of any given integrated marketing campaign with a partner
Other responsibilities as needed
Measuring Success for this Role:
# of new customers acquired
New customer revenue driven
Cost per new customer acquired
Activation of new registrants to new customers
Experience:
5+ years of experience leading partnerships and delivering creative marketing programs that produce results
Demonstrated analytics capabilities, with the ability to manage key program metrics to maximize ROI and report on results
Strong project and people management skills
Excellent verbal and written communication skills; excellent interpersonal skills
Online marketing experience
Retail marketing experience a plus
Proactive, energetic, self-starter looking to have a significant impact on business success
Passion for the Shutterfly customer and meeting their needs
Ability to thrive in a fast-paced, entrepreneurial environment
BA/BS degree in marketing, finance or related field MBA a plus
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
