GAPRC Group is 100% employee owned advertising agency with over eight locations nationwide. Since 1967 we have offered our clients customized solutions across all media channels to include; Advertising, Technology Services, Page Production, Photography, Design, Interactive Marketing, Art Direction, Database Management, and Multimedia Services.
We are currently seeking a part-time Copywriter and Designer to work onsite in our office in Pleasanton, CA for a minimum of 20 hours per week. Candidate must be a polished communicator with an action-oriented focus, capable of solving communication challenges and developing original solutions. We are looking for a creative thinker with prolific ideas, able to juggle multiple projects under tight deadlines. Familiarity with trends in retail advertising (and advertising in general) and knowledge of the promotional spectrum are helpful.
Responsibilities
• Develop and create effective, engaging concepts for promotions that support business objectives that adhere to established brand voice.
• Produce strategic creative solutions.
• Write or edit creative briefs, develop concepts, and write copy for a variety of retail marketing projects.
• Collaborate with Creative Directors, Designers, Project Managers and Client to determine the conceptual and copy direction of branding and advertising initiatives
• Proofread.
• Strong conceptual/strategic skills leading to compelling and inventive print and digital solutions.
• Ability to create fresh "ownable" conceptual ideas.
• Collaborate with CD's, Account Management and client to determine the conceptual direction of branding and advertising initiatives
Copywriter: Required Skills
• Degree in English, Journalism, Communications or a related field.
• Minimum 4 years of professional writing experience, preferably a combination of in-house and agency work, with at least 2 years devoted to retail.
• Strong conceptual and strategic skills leading to compelling copy with inventive solutions.
• Ability to create fresh language that is "ownable" for products that are frequently advertised.
• Experience in writing everything from two-word headline copy to editorial-length text.
• Experience in Retail and Grocery industry a plus.
Designer: Required Skills
• At least 3 years experience developing designs for print media in a professional high profile advertising or design shop.
• Great design and brand identity sensibilities with strong information design skills.
• Proficiency with InDesign, Photoshop, and Illustrator.
Candidates must provide a strong portfolio showcasing work for established retail clients.
Retail examples: Fashion catalogs, circular inserts, instore POS, subject lines for emails blasts, web writing,
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