Please direct your responses to: resumes@marcomjobs.com
Email Marketing Specialist
Silicon Valley
Our client is a highly successful Silicon Valley start-up to the small-medium size businesses.
The Email Marketing Specialist is responsible to create and implement effective outbound marketing and lead-generation programs, such as direct mail campaigns, co-marketing, email nurture campaigns and more.
This position plays a key role in identifying, developing and implementing awareness programs that directly impact the critical business metrics. This position requires a highly motivated and results-driven individual who will thrive in a fast-paced environment.
Other responsibilities are to test, measure and refine approach with reports and recommendations to insure constant improvement of program results, execute highly effective direct response programs to increase lead flow and pipeline generation, and research and propose new outbound marketing program ideas.
Must develop email copy, landing pages, banner creative, as well as develop and manage program metrics, and understand and implement coding schemes in SalesForce, and the marketing automation tool for tracking purposes.
BA/BS Degree required. Must have 3+ years in an email marketing role. Previous experience in a B2B high tech outbound marketing role focusing on partner sales and enablement a big plus.
Requires a thorough understanding of marketing automation tools and ability to implement integrations with SalesForce and other tools to get the most out of the systems. Must have a deep understanding of email best practices, CAN-SPAM compliance, email deliverability, email optimization, and cross-client compatibility.
Must have proven experience hand-coding HTML and CSS emails, creating templates within automation tools, and developing automated nurture campaigns, and the ability to perform ROI analysis and identify tactics for constant improvement, and must be highly analytical, comfortable with large amounts of numbers/number crunching, and excellent at producing reports on the data.
Base salary $70k - $80k plus benefits.
Qualified and interested candidates should forward their resumes to resumes@marcomjobs.com
Please include a cover letter that details your email marketing experiences.
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