In this key role, you will drive the strategy, execution and analysis of the email marketing program. With your expert level knowledge and creativity, you will work closely with our graphic design, product development and marketing teams to create visually appealing email templates and other online messaging for a rapidly growing audience.
In addition, you will focus on developing new email products, long term planning, and continual testing of products to improve open, click thru, and repeat rates; driving growth, retention and acquisition.
Position Responsibilities:
• Drive the email marketing strategy and execution of campaigns
• Partner with creative team to design email and communication templates
• Develop quality, full lifecycle programs that are relevant and appealing to target audience
• Design outreach strategy that provides constant contact to customers without becoming annoying, overwhelming or boring
• Champion best practices with key stakeholders ensuring vested interest in the success of email marketing campaigns
• Develop and analyze key marketing metrics to ensure campaigns are meeting demand/lead generation goals
• Manage email and database marketing tools
• Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness
Position Qualifications:
• 3 years' experience building and implementing successful email marketing programs
• Experience analyzing key marketing metrics
• Attention to detail with the ability to execute projects from beginning to end
• Experience using data to develop actionable insights
• Expert level knowledge/experience with email marketing tools; preferably StrongMail
• Strong HTML and Excel skills
• BA degree in marketing or similar discipline
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