Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=622
Crawford Group (www.crawfordgroup.com) is seeking a full time Senior Brand Strategist consultant for our clients' Corporate Marketing organization. This consultant will lead the conversation and facilitate the process to develop and deliver a significantly refreshed brand architecture. The successful consultant will drive the process to decision through expert collaboration with key stakeholders on diverse teams. This brand-savvy consultant will be the driver and project manager taking the lead on multiple upcoming projects.
Specific responsibilities include:
* Broadly, the assignment entails research, development and delivery of a brand architecture, including a guide to all discrete brand elements and their proper implementation/production
* The consultant must bring solid brand experience and a successful track record to the task of developing and delivering a critical brand refresh
* Working from a newly minted creative brief, the consultant will develop and deliver an architecture and all of the necessary brand elements to fulfill that architecture
* The consultant will bring to the assignment deep brand knowledge, including thorough familiarity with critical elements of brand strategy, a true sense of what brand is and a passion for and understanding of brand's importance
* The consultant must possess excellent communications skills—both written and verbal—and be effective and comfortable as an influencer and a driver of decision
* The consultant is also responsible for project management of the brand refresh to make sure all aspects are considered and all necessary elements delivered—must be comfortable tying up loose ends and "fishing" to make sure all elements are identified and delivered
* Must be adaptable, flexible and extremely comfortable working in an environment undergoing significant change
* Looking for a consummate communicator and influencer who can firmly drive this process so that every stakeholder feels "heard" and buys in to the ultimate decision, recognizing their participation and input in the final brand refresh
Skills:
* 10+ years senior level corporate brand communications management experience in high-tech, including familiarity with SMB, consumer and Enterprise system market segments
* Must be politically savvy, have strong negotiation skills, relationship building skills and the ability to interface with and diplomatically influence stakeholders at all levels
* Proven ability to partner cross-functionally to foster internal advocacy, gain buy-in and build consensus to drive brand integration
* Ability to educate and inspire internal teams on brand refresh
* Bachelor's degree in Marketing, Business or similar
RATE: D.O.E. as a W-2 employee of Crawford Group; benefits available
LOCATION: 70% onsite at client offices in Mt. View; 30% offsite
HOURS/DURATION: ASAP full-time until 12.31.12, with potential to extend ongoing
Interested? Apply online and upload your resume in MS Word format to:
http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=622
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