Please direct your responses to: terry.domino@apollogrp.edu
Senior Marketing Manager, Continuing Education
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Corporate Statement
Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo´s founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.
Today, Apollo Group, Inc., through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.
Position Summary
Define, Design and Evaluate marketing plans for Continuing Education that build the business for a group of products, generate leads and drive revenue. Prioritize and lead execution of multi-channel programs. Direct both internal cross-functional teams and external resources to deliver on objectives. Analyze program success and ROI and incorporate insights into future program planning. Initiate development of tools, templates, systems and processes that improve execution efficiency and accuracy.
Primary Accountabilities
NOTE: The primary accountabilities below are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed below. Specific tasks or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager.
1. Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels. Write Creative Briefs and manage that process end-to-end. Program types will include (but are not limited to):
• Large-scale, multi-cell direct mail campaigns
• 3rd party email campaigns
• Email campaigns to in-house lists
• Advertising (print and online)
• Paid search (SEM)
• Web site
• Organic Search (SEO)
• Affiliate marketing
• Social media
• Collateral development
2. Drive revenue and leads for the teacher market and school districts within Continuing Education.
3. Develop marketing plans, identifying the appropriate marketing mix to reach and convert that audience.
4. Manage content and upgrades for our offering to the teacher market on the Continuing Education section of the Phoenix.edu web site. Ensure ongoing accuracy of site information. Recommend upgrades ongoing and lead sub-teams to completion
5. Initiate development of performance and tracking reports for marketing programs, consolidating information and providing end-to-end metrics visibility. Produce these reports ongoing or manage those who do.
6. Ensure that end-to-end lead flow is correct for each program and channel. Initiate corrections, and lead appropriate team members (internal and external) through discovery of issues and repair of problem areas. Identify and/or maintain reliable process for validating lead flow on a regular basis.
7. Complete analysis of program performance inclusive of cost-per-lead, and return-on-investment. Use this analysis to build a case for future funding.
8. Lead development and execution of consumer research designed to refine targeting and enhance marketing communications.
9. Perform other duties as assigned or apparent.
Knowledge Skills & Abilities:
• BA/BS degree at minimum; MBA strongly preferred
• Minimum of 7 years' experience in marketing
• Minimum of 3 years' experience leading both internal and external cross-functional teams in execution of marketing programs
• Demonstrable success driving development of digital marketing elements that drive leads (internal and 3rd party email, banner ads, SEM, SEO, landing pages, web site etc)
• Demonstrable success in driving development of direct mail, collateral, print ads, and radio
• Ability to define a target and develop positioning, messaging, features, benefits, value propositions etc.
• Strong copywriting and editing skills
• Ability to conduct post program analysis inclusive of Return-on-Investment and articulate a reason for continued or initial investment.
• Experience managing a lead-funnel via a Content Management System (CMS) in a B2B environment.
• Creative problem solving ability
• Self-directed
• Evidence of strong analytical and problem solving skills
• Ability to juggle multiple initiatives simultaneously
• Strong project management and communication skills
• Ability to lead through influence rather than authority
• Experience and comfort working in a large, matrixed organization
• Comfortable with changing business priorities
• Mix of consumer and B2B marketing experience a plus
• Experience marketing educational products and/or software a plus
• Experience marketing to teachers and/or school districts, or past experience as a teacher a plus.
EEO Statement
Equal Employment Opportunity Statement
Apollo Group, Inc. and its subsidiary companies (hereafter, ´Apollo´) are committed to being Equal Employment Opportunity and Affirmative Action employers. We embrace and celebrate the unique qualities of our employees including race, color, gender, age, religion, disability or perceived disability, veteran status, genetic information, sexual orientation, ethnicity, national origin or any other category protected by federal, state or local law. The protected groups set forth in this policy are broader than what is covered by our Affirmative Action Plan.
It is the objective of Apollo to provide equal opportunity for employment. Through the recruitment and retention of a competitive diverse workforce, we can leverage our diversity and better understand our customers´ needs as well as enhance the communities we serve. At Apollo, we believe diversity strengthens our competitive advantage.
Apollo makes decisions relative to employment, training, compensation, and promotion on the basis of job-related qualifications. We prohibit discrimination based on race, color, gender, age, religion, disability or perceived disability, veteran status, sexual orientation, ethnicity, national origin or any other category protected by federal, state or local law.
Apollo is committed to the principles of tolerance and respect, fair treatment, equal access and consideration, and recognition for contributions. All management personnel are accountable and share in the responsibility for adherence to the policy. Apollo is guided by the principle of equal opportunity and respect for others. Apollo´s philosophy is based on the recognition of and value for the unique attribute brought to Apollo by each person. By keeping with these principles Apollo will successfully meet its corporate goals.
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