Please direct your responses to: acampos@thelinusgroup.com
Summary
The Senior Planner is responsible for developing marketing strategies on behalf of clients, and collaborating with the agency team to ensure their successful implementation. The Linus Group is the life science market's premiere agency, and the Senior Planner is at the forefront of every engagement, ensuring that our strategic recommendations are rooted in sound research, actionable insight, and an understanding of the psychology of the scientist. The position reports to the Director of Strategic Marketing.
Key Responsibilities
• Develop and execute novel strategies for client marketing campaigns
o Perform situational analysis spanning corporate perspectives, competitive dynamics, and customer needs.
o Perform qualitative and quantitative research to glean key customer insights.
o Review 3rd party research
o Develop strategic recommendations including positioning, claims to value, and campaign architecture.
o Earn the approval of clients through the power of your insight and the clarity of your communications.
o Assign and manage outside writing and data-analysis resources, as needed
o Collaborate with account team to ensure strategies and campaign recommendations align with client needs and budgets
o Collaborate with creative teams to ensure successful implementation with customer mindset
o Oversee internal and external planning resources, and manage their deployment on behalf of our clients
Requirements
• 8+ years in marketing strategy, preferably in complex B2B contexts
• Impeccable written and verbal communication skills
• Bottomless intellectual curiosity
• Fluency in the latest digital marketing techniques
About The Linus Group
The Linus Group helps companies sell more effectively to scientists. We believe that the innate skepticism of the scientist make traditional marketing efforts a waste of time. Instead, we have developed a marketing model that harnesses the natural curiosity of the scientist, and then pays off that curiosity with relevant detail to allow them to draw their own conclusions. It's a powerful model, and is explained in our founder's new book, Persuading Scientists, available at Amazon.
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