Please direct your responses to: tshirk@thesagegroup.com
The Sage Group is looking for a Marketing Director for a fast-growing start-up consulting firm on the Peninsula that provides employee and insurance benefits to high-tech clients in the SMB market. This individual will promote their brand and will be responsible for managing all aspects of marketing. This role will serve as the sole marketer for their company.
Responsibilities Include:
- Create the strategic corporate marketing plan to include all aspects of marketing including corporate communications, lead generation, and social media.
- Drive marketing related activities focused on brand awareness, website, portals and presentations.
- Create the lead generation plan and develop nurture campaigns leveraging tools such as Marketo, Clearside, and Salesforce.
- Develop the social media strategy and execution.
- Design client-facing communications, marketing collateral and templates.
- Conduct analytics reporting and assessments.
- Lead marketing efforts at events and webinars.
Skills Required:
- 7+ years of experience in a marketing manager or senior marketing manager role for a high-tech B2B company
- Experience creating PR content relevant to CXOs in start-up companies
- Expertise creating messaging and positioning content
- Experience with marketing tools such as Salesforce, Marketo or similar
- Excellent project management skills with the ability to manage projects from inception through execution
- Entrepreneurial, self-starter with hands on approach
- Strong analytical skills and a metrics-oriented mindset
Skills Preferred:
- HTML & WordPress knowledge
Timing: Perm, 40 hours/week
Start: ASAP
Location: Peninsula, some on-site/off-site flexibility
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