Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for a Director of Email Marketing for a retail giant located in San Francisco. This person will be instrumental in leading and advancing an extensive, dynamic, and high performing email marketing program.
Responsibilities Include:
- Define email program vision, content strategy, and creative messaging.
- Monitor and analyze email performance trends for usability and conversion optimization with a focus on sales.
- Supervise daily email operations and production. Develop an in-depth understanding of current business policies/procedures and operations while determining optimal program execution methods.
- Develop, manage, and communicate high-level circulation, testing, and planning strategy.
- Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improved contact strategies.
- Provide leadership, direction, and functional guidance to a small team and work to grow and nurture the team to accomplish goals.
- Refine marketing segmentation strategy.
- Ensure quality and on-time execution of all email campaigns.
- Effectively collaborate with internal and external business partners to ensure overall email performance, including implementing new technical functionality.
- Forecast, prepare and manage the financial objectives and budgets for the email program.
- Manage Email Service Provider relationship and contract agreements and ensure legal compliance.
- Keep abreast of market, consumer trends and competition.
- Partner with other channels to ensure a seamless, holistic and on-brand client experience.
Skills Required:
- 6+ years of experience in email marketing
- Proven business planning, analytical, problem solving, and negotiation skills
- Extremely detail, project, and results oriented
- Strong understanding of all aspects of email marketing processes, production, and circulation planning
- In-depth knowledge of customer acquisition, retention, and reactivation strategies
- Experience with triggered, transactional, and personalized email campaigns
- Ability to effectively manage and motivate people with previous experience managing and developing direct reports
- Ability to manage several projects simultaneously and prioritize appropriately in a fast-paced environment
- Excellent written and verbal communication and presentation skills
- Solid understanding of other interactive marketing channels and marketing principles
An energy and passion to succeed
Skills Preferred:
- Large brand consumer packaged goods, retail and/or agency experience
Timing: Permanent
Start: Immediate
Location: San Francisco
PLEASE INCLUDE REFERENCE #5729 IN THE SUBJECT LINE OF YOUR RESPONSE!
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