Please direct your responses to: Jon@marcomchoices.com
Drive lead generation for our client by implementing a comprehensive direct marketing plan, including email, website, and paid search. Collaborate closely with the business development team to define lead requirements, and then turn on a best-of-breed direct marketing machine that attracts qualified prospects into the sales funnel. Implement ongoing email campaigns to turn these prospects into actionable leads. Track, analyze, iterate, and optimize!
Responsibilities:
Manage paid search campaigns. Design, launch, and A/B test landing pages to optimize conversion.
Lead the company list acquisition and email and direct mail marketing efforts.
Evaluate website analytics and make recommendations for redesigning the site to optimize lead flow
Create content recommendations (ie. Webinars, whitepapers, videos, etc) based on what our customers want to learn more about
Manage lead screening, scoring, and routing to business development teams
Track performance, evaluate ROI from campaigns, and set up processes to confirm lead follow-up
Experience Required:
5-8 years direct marketing experience, with several years at a software startup or early stage company.
Top notch quantitative skills essential. Gets excited about crunching data, managing complex spreadsheets, and discovering insights from numbers.
Has successfully created email marketing campaigns previously. Knows what subject lines convert, and how to get the click.
Has managed paid search campaigns, and understands what design to optimize conversion
Experience with Salesforce, Marketo, Google Analytics, AdWords, and other direct marketing automation tools
Has a portfolio of successful landing pages, emails, and other creative. Writes headlines that grab attention, and copy that makes complex technologies accessible
Has the talent, insights, and willingness to roll up their sleeves and get the job done; is comfortable with deadlines.
Local candidates only-no relocation (SF Bay Area)
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