Please direct your responses to:
https://careers-riministreet.icims.com/jobs/2011/senior-manager%2c-public-relations/job
Job Description:
Rimini Street, Inc., the world's leading independent provider of support for enterprise application software, seeks a Demand Generation Manager resident in our Pleasanton,CA office.
Our company is currently privately held with plans to become a public company. Rimini Street views all of our employees as partners, and is committed to providing an exciting, participatory and team oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work hard, play hard corporate environment.
Our company is currently privately held with plans to become a public company. Rimini Street views all of our employees as partners, and is committed to providing an exciting, participatory and team oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work hard, play hard corporate environment.
Position Summary
The Demand Generation Manager will be responsible for developing and managing demand generation strategies and campaigns to build awareness, create interest and generate leads for Rimini Street's services. This position will work with other functional teams and drive initiatives that convert inbound leads to sales-ready leads, and accelerate existing opportunities.
In this role you must be results-driven by gathering and reporting on program metrics to monitor, analyze and apply best practices to maximize campaign ROI. The selected candidate must be self-directed, collaborate well with colleagues, have initiative and critical thinking skills, dive into the details to get things done, and have a can do attitude, with the ability to manage numerous projects simultaneously.
The Demand Generation Manager will be responsible for developing and managing demand generation strategies and campaigns to build awareness, create interest and generate leads for Rimini Street's services. This position will work with other functional teams and drive initiatives that convert inbound leads to sales-ready leads, and accelerate existing opportunities.
In this role you must be results-driven by gathering and reporting on program metrics to monitor, analyze and apply best practices to maximize campaign ROI. The selected candidate must be self-directed, collaborate well with colleagues, have initiative and critical thinking skills, dive into the details to get things done, and have a can do attitude, with the ability to manage numerous projects simultaneously.
Essential Duties and Responsibilities
Define, and plan direct marketing campaigns; identify the most effective messaging, value proposition, channels and calls to action
Drive the optimal mix of marketing activities within our campaigns to achieve corporate objectives, including lead generation, opportunity creation, and marketing-sourced revenue
Build comprehensive demand generation strategies that include webinars, emails, direct mails, online marketing and advertising, associations, database marketing and related programs
Spearhead concept and creative development of campaign materials
Facilitate and track lead distribution and follow up activities with the Lead Gen and sales team
Support event and trade show promotion – pre, post and onsite
Understand and leverage marketing automation technologies across the entire lead nurturing process
Track campaigns and report metrics as well as overall ROI to the internal stakeholders - Continually monitor, analyze and tune campaigns to maximize ROI
Manage project timelines, quality issues, resources, SOW (scope of work) / budget.
Additional Duties and Responsibilities
Research list vendors and resources for building target accounts and contacts
Understand and collaborate on marketing automation technologies across the entire lead nurturing process
Build client relationship and support client marketing effort to improve retention and upsell, as well as leverage in prospecting programs
Define, and plan direct marketing campaigns; identify the most effective messaging, value proposition, channels and calls to action
Drive the optimal mix of marketing activities within our campaigns to achieve corporate objectives, including lead generation, opportunity creation, and marketing-sourced revenue
Build comprehensive demand generation strategies that include webinars, emails, direct mails, online marketing and advertising, associations, database marketing and related programs
Spearhead concept and creative development of campaign materials
Facilitate and track lead distribution and follow up activities with the Lead Gen and sales team
Support event and trade show promotion – pre, post and onsite
Understand and leverage marketing automation technologies across the entire lead nurturing process
Track campaigns and report metrics as well as overall ROI to the internal stakeholders - Continually monitor, analyze and tune campaigns to maximize ROI
Manage project timelines, quality issues, resources, SOW (scope of work) / budget.
Additional Duties and Responsibilities
Research list vendors and resources for building target accounts and contacts
Understand and collaborate on marketing automation technologies across the entire lead nurturing process
Build client relationship and support client marketing effort to improve retention and upsell, as well as leverage in prospecting programs
Qualifications/Skills/Experience:
Minimal Qualifications
Education
Bachelors degree required; Major in marketing or communications preferred
Education
Bachelors degree required; Major in marketing or communications preferred
Experience
7+ years of experience in B-to-B marketing, with 5+ years of technology marketing
Direct experience in marketing campaign management strongly preferred
7+ years of experience in B-to-B marketing, with 5+ years of technology marketing
Direct experience in marketing campaign management strongly preferred
Skills
Highly self-motivated individual who enjoys working under limited supervision
Tenacious problem solver with a strong work ethic, sense of urgency and desire to succeed. Strong drive to action and results orientation
Strong written, editing, proofreading and oral communication skills
Attention to detail with an ability to meet tight timelines while maintaining a positive attitude
Ability to work with varied groups including executive management, customers, media, and internal teams
Demonstrated lead generation results that translated into sales revenue
Ability to effectively operate and produce results in a start-up environment
Understanding of how to leverage technology in marketing processes, including marketing automation, salesforce, Adobe creative suite, Microsft office software, and similar tools
Highly self-motivated individual who enjoys working under limited supervision
Tenacious problem solver with a strong work ethic, sense of urgency and desire to succeed. Strong drive to action and results orientation
Strong written, editing, proofreading and oral communication skills
Attention to detail with an ability to meet tight timelines while maintaining a positive attitude
Ability to work with varied groups including executive management, customers, media, and internal teams
Demonstrated lead generation results that translated into sales revenue
Ability to effectively operate and produce results in a start-up environment
Understanding of how to leverage technology in marketing processes, including marketing automation, salesforce, Adobe creative suite, Microsft office software, and similar tools
Desired Qualifications
Experience with ERP software industry highly desired
Familiar with Marketing automation software such as Marketo
Experience with marketing to global audiences
Experience with ERP software industry highly desired
Familiar with Marketing automation software such as Marketo
Experience with marketing to global audiences
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