Rimini Street, Inc., the world's leading independent provider of support for enterprise application software, seeks a Marketing Database Manager resident in either our Pleasanton, CA or Las Vegas Headquarters Office location.
Our company is currently privately held with plans to become a public company. Rimini Street views all of our employees as partners, and is committed to providing an exciting, participatory and team oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work hard, play hard corporate environment.
Position Summary
Rimini Street is a fast-growing, high-tech company seeking an aggressive, smart candidate to lead our world class Marketing Database team.
Essential Duties and Responsibilities
- Lead marketing database strategy, including contact and account acquisition, data hygiene, and analysis on data quality and database health (SalesForce)
- Segment and leverage the marketing database for efficient and effective campaign targeting
- Collaborate and strategize with Rimini Street's Demand Generation Event team to maximize efficiency and ROI on campaigns and events
- Build strategic partnership with Rimini Street's Sales Development, Campaign and Event team to optimize processes and increase overall lead volume
- Evaluate and implement third party solutions to increase accessibility and usability of data
- Lead, grow and train Rimini Street's world class Data Management Team
- Improve data quality results by determining system improvements; identifying trends; evaluating, and re-designing work processes; implementing changes.
- Perform ad hoc analyses and data investigation/discovery to identify and/or explain business and marketing trends or anomalies.
- Identify areas to improve the efficiency and effectiveness of our CRM tool and data sources.
- Works to create a culture of continuous improvement.
Additional Duties and responsibilities
(other job related duties and responsibilities that may be assigned from time to time)
Qualifications/Skills/Experience
Location
- Pleasanton, CA OR Las Vegas, NV
Education
- BS/BA degree or equivalent experience
Desired Skills and Experience
- Strong expertise in building out an existing Marketing database
- Minimum of 5 years managing experience
- Extensive experience with SalesForce.com in combination with Marketo (or other marketing automation system)
- The ability to form and communicate a strong point of view on a data approach based on usability and data integrity
- Strong relationship or experience with selecting third party vendors to support data integrity initiatives
- Demonstrated ability to meet deadlines, complete important time sensitive tasks, adapt quickly to last minute changes and manage multiple projects simultaneously
- Ability to define, document and manage processes and systems
- Extreme attention to detail
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