Wednesday, March 30, 2016

[KITlist] Product Marketing Manager - Automotive & Manufacturing | Covisint (SF Bay Area, Detroit)

 

Please direct your responses to: amanda.ulf@covisint.com


About Covisint

Have you ever wished that you could move your personal settings between cars? Or get into your rental vehicle and have all your settings update the car from your mobile phone? Our platform is making the next generation of mobility possible. If you use Hyundai BlueLink or GM Onstar, you are using services powered by Covisint. Our customers extend to the world's largest travel agency, best known beverage brand, leading energy company and beyond. What will it be used to do next? You could have the opportunity to influence that very question.



Covisint's mission is to share trusted information across an organization's extended network of business partners, customers, employees, and the Internet of Things. We help the world's largest enterprises and industries move from reacting to disruption, to driving some disruption of their own.



Covisint is the leading Cloud Platform for building Identity and Internet of Things (IoT) applications, and enabling the identification, authorization and connection of complex networks of people, processes, systems and things. Covisint���s open, developer-friendly, enterprise-class Cloud Platform facilitates the rapid development and deployment of the Internet of Things (IoT), Identity Management (IdM) and Automotive and Manufacturing solutions - enabling customers to securely identify, authenticate and connect users, devices, applications and information. Covisint has been successfully operating globally at enterprise scale for more than 15 years. Today, the Covisint Cloud Platform enables more than 3,000 organizations to connect with more than 212,000 business partners and customers, and supports more than $4 billion in ecommerce transactions annually. Learn more at www.covisint.com.



Position Description



Covisint is seeking a passionate solution marketer to join our growing product marketing team. You will lead the content development, messaging, sales enablement, go to market strategy for our Automotive and Manufacturing Industry solutions. The ideal candidate has a proven track record in successfully managing and executing in a solution marketing and enablement function. In this role you will have responsibility for target business solution identification, establishing sales plays, providing support through sales tools, training to the direct and channel sales teams. You will create compelling content to drive our marketing programs. You will be familiar with technology, platforms, cloud, big data as they come together to form solutions to meet the biggest problems of automotive and manufacturing customers, such as customer engagement and loyalty, the digital supply chain, dealer/distributor intelligence, connected products. You'll thrive in a fast-paced environment and can make quick decisions. You're a visionary. You're an evangelist.



Core Responsibilities



• Oversee and drive Automotive and Manufacturing product marketing and sales enablement plans to support revenue objectives of growing existing and acquiring new customers and channel partners.



• Build and deliver Automotive and Manufacturing industry sales tools across the sales cycle, including: developing solution presentations, whitepapers, solution guides, solutions briefs, demos, and other tools, to enable sales teams to sell the Covisint Cloud Platform effectively.



• Lead development of Automotive and Manufacturing industry solution demonstrations: designing, delivering and training the field and partners on value-based demonstration, working in conjunction with sales engineering and product management.



• Drive Automotive and Manufacturing industry solution evangelism: evangelizing and demonstrating our solutions at conferences, tradeshows, to analysts and customers.



• Competitive intelligence: research and maintain technical and business competitive intelligence in key segments and markets.



• Oversee and develop Automotive and Manufacturing industry solution positioning: connecting market and technology trends with Covisint's technology to build positioning and messages for key use cases, solutions, and sales plays.



• Oversee and manage Automotive and Manufacturing industry solution launches: participating in launches to build technical and solution messaging, briefing analysts and press on Covisint's industry solution approach, developing collateral and sales tools and general support of the launch plan.



• Enable partnerships: drive and support partnership-related Automotive and Manufacturing industry enablement materials and product marketing activities.



• Industry events: Attending tradeshows and other events to represent Covisint and showcase our Automotive and Manufacturing solution approach.



• Work closely with direct and channel sales teams to craft account-level marketing plans for top strategic accounts and partner relationships.



• Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases.



• Ensure effective and efficient two-way communication between Covisint product marketing and sales teams.



• Work cross-functionally across the marketing organization to oversee the timely execution of product marketing plans.



How You���ll Stand Out:



• 10+ years related product marketing experience, preferably in enterprise software marketing, SaaS, PaaS or related technology as well as Automotive/Manufacturing technology experience.



• Demonstrate you are a solutions marketing guru: Bring examples of programs, content, presentations you've created and talk about the results you've achieved.



• Talk about the sales cycle in selling to automotive and manufacturing customers; how you can hold conversations with both line of business executives and technical decision makers.



• Strong understanding and use of marketing analytics to make informed decisions.



• Outstanding communication skills including writing and content development.



• Ability to work cross functionally across an organization.



• Excellent organizational skills and demonstrated ability to meet deadlines.



• Ability to manage multiple priorities.



• Proven experience communicating with all levels of management.



• Bachelor���s and/or Master���s degree in a related field preferred.



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