Corporate Marketing Manager / Demand Generation Guru (SOMA/SF, CA)
Market Overview
Less than 20% of the $21B spent advertising online is being spent on true brand advertising. Most online advertising is still direct response in nature. The vast majority of the $300B spent in offline advertising is spent on brand advertising. People consume 25% of their media online, but only 6% of advertising dollars are spent online.
Major brands know that their consumers are online and want to advertise there, but lack the measurement systems to give them confidence that they can wisely spend and manage advertising dollars online.
All of that is changing in the digital advertising marketplace.
Company Description
Vizu Corporation is the fastest growing provider of real-time effectiveness metrics for brand advertising campaigns, with offices in San Francisco, Chicago and New York. The company has developed the first real-time enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, moving the advertiser´s target audience through the purchase funnel from building awareness to creating intent and preference. Vizu has hundreds of customers spanning the entire digital media value chain, and is growing rapidly. Backed by Draper Fisher Jurvetson; Greycroft Partners; and WR Hambrecht, Vizu is poised to dominate this burgeoning market.
We are looking for a demand generation guru who brings hands-on, outbound marketing expertise in both traditional and new (ie: web 2.0) B2B models for building the sales pipeline. This individual will work directly with the CMO & SVP of Client Services to create our outbound marketing strategy, and then take ownership for its execution and results. This is a new position and an opportunity for an individual who enjoys hands on implementation and execution of their strategy.
Key Responsibilities
• Lead all aspects of demand generation for Vizu, including Marketing Programs, Public Relations, and Field Marketing (Tradeshows, Customer & Prospect events, etc.)
• Own and deliver the pipeline number (dollars and opportunities) required to support Vizu's sales targets.
• Prioritize and set consistent strategic direction and strategies for customer acquisition, retention, and internal and external communications.
• Develop and implement both traditional (ie: email, webseminar, advertising) and new (ie: blogging, podcasts, viral, SEM, SEO) marketing programs to drive pipeline growth
• Ensure Vizu has a strategic presence at key industry events
• Build and ensure the ongoing integrity, relevance, and segmentation of our marketing database
• Manage all aspects of our website to continually improve conversion
• Manage Public Relations Effort to drive pipeline growth
• Manage strategic Event and Trade Show participation to drive pipeline growth
• Evaluate ROI of marketing tactics, campaigns and channels, manage expenses to a budget.
• Work closely with product marketing and inside sales to ensure consistent messaging and coordination of efforts.
Minimum Requirements
• BA/BS degree, MBA a plus.
• 5+ year's previous marketing program management experience with major B2B technology brands, preferably those targeting online media.
• 2+ years in the digital media industry supporting a complex, technology-based product or service. Relevant companies include Dynamic Logic, Insight Express, Nielsen Factor TG, Comscore, etc.
• 2+ years small company / start-up experience.
• Demonstrated capacity for developing and executing on multi-tactic customer acquisition and lead nurturing programs that drive results.
• Hands-on experience managing event participation and public relations.
• Experience shaping research and analysis of current and target customers.
• Outstanding oral and written communication skills, including both marketing copy and analytical writing (writing samples required).
• Strong analytical skills – understands the importance of measurement and reporting.
• Understanding of digital marketing, including the search, internet and online advertising market.
• Understanding of Vizu´s strategic and competitive position.
• Experience managing marketing budgets and demonstrating ROI.
• Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
• Knowledge of Salesforce.com and Marketing Automation tools (Eloqua, etc.) highly desirable.
• Knowledge of the interactive advertising ecosystem is a plus.
The ideal candidate will also have:
• MBA
• Strong media industry network
• Managerial experience - while this initially an individual contributor role, it has the opportunity to grow into a management role as our business grows – previous managerial experience therefore desirable
Compensation:
• Competitive salary based on experience, skills and qualifications
• Health Benefits
• Retirement Plan
• Employee Stock Option Plan
Miscellaneous:
• U.S Citizens and Green Card Holders only; no sponsorship provided
• Relocation will not be considered
• Not seeking contact from executive recruiters
• No phone call from candidates
Submit Resumes to www.vizu.com through this link:
http://tbe.taleo.net/NA2/ats/careers/requisition.jsp?org=VIZU&cws=1&rid=28
EOE/AA M/F/D/V Employer
No Recruiting Agencies!
Thank You,
Dave
Director of HR & Staffing
Vizu, Inc.
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