Product Marketing Leader
Intacct strives to help small and midsized businesses (SMBs) and CPA firms improve company performance and make finance more productive by providing award winning cloud computing financial management and accounting applications. We are the preferred provider of financial applications for AICPA Business Solutions and focus only on one thing – delivering the most comprehensive Software as a Service financial management system to our more than 30,000 customers across more than 4,000 companies. As a leader in this space with a strong focus on customer satisfaction, we value the individuality, ingenuity and originality each employee contributes. The talent and drive of our employees is a key to our continued success.
Imagine what it would be like to have a successful career at Intacct - working with top talent, motivated to help businesses and CPA firms achieve their business goals. Intacct is the business solution and is the future. If you would like to be a part of our success, please apply for this opportunity.
Job Description:
The Product Marketing Leader will define the markets, go-to-market strategies, develop an on-demand ecosystem of leading SaaS partners, provide leadership in cross-functional departments, and serve as an industry expert for Intacct's solutions. The Product Marketing Leader will have a highly impact the strategic direction of the company, positioning Intacct' s portfolio of offerings, and influencing revenue generated through direct and channel sales. The Product Marketing Leader will have a leadership role working across Intacct to drive joint initiatives across sister teams such as product management, sales, pre-sales, professional services and corporate marketing.
The Product Marketing Leader will be responsible for strategic planning and analysis, market analysis, market strategy, product and solution definition, positions, competitive analysis, message strategy and communications, pricing, packaging and promotion.
Job Responsibilities:
• Perform thorough market research and competitive analysis to understand and develop a competitive strategy for Intacct's offerings for the marketplace; Product/solution definition and positioning
• Lead and drive the strategy and planning efforts to drive awareness and accelerate customer demand; Message strategy and communications
• Lead , develop and execute product messaging and positioning, including product collateral, website content, data sheets, case studies, white papers and presentations
• Lead, develop and execute go-to-market planning and executive strategies, including developing channel and direct sales tools, support training and enablement; pricing; and marketing campaign and event support
• Partner with senior leadership and functional departments, including product management, channel sales, direct sales, professional services and corporate marketing with effective positioning, messaging, education and competitive differentiation.
• Partner with product management and corporate marketing to plan, lead and execute product launches
• Provide market and customer insight leadership to the product management team
• Communicate Intacct's offerings to existing customers, prospects, partners, sales people, consultants, industry analysts and trade press.
Job Requirements:
• BA/BS in marketing, accounting, finance, business or related fields; MBA is preferred
• 10-15+ years of related product or solutions marketing experience
• Expertise and a proven track record successfully marketing accounting/financial business applications is a MUST; Cloud computing experience is highly desirable
• Excellent written, verbal and presentation skills
• Proven track record partnering with cross-functional teams and leading successful product launches
• Strategic thinker, creative problem solver and strong analytical skills
• Ability to think strategically and execute tactically
• Experience influencing and communicating product offers to customers, prospects, sales people, industry analysts and trade press
Please apply at: http://us.intacct.com/corporate/careers.php
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