Description
The Senior Marketing Manager, SAP Ecosystem and Channels, will help build and rollout marketing programs which support SAP Solution Extensions and SAP eChannels (SAP EcoHub, eStore).
Expectations and Tasks
The Senior Marketing Manager will work closely with business development, field marketing, solutions marketing in order to:
•Create compelling positioning, messaging, collateral and sales tools for SAP Solution Extensions
•Package marketing programs for SAP Solution Extensions that can be leveraged as part of an integrated global and field marketing plan including events, marketing programs and campaigns
•Assist SAP marketing organizations (global, regional, local) in building highly effective demand generation campaigns for Solution Extensions anchored in eChannels
•Create SAP eChannels content themes and campaigns for SAP "big plays" such as Analytics, Mobility or In Memory
•Implement next generation marketing innovations including optimized social media tactics, smart advertisements and polls as well as lead scoring/audience insight frameworks
•Deploy monitoring and reporting processes to track campaign adoption by regional field marketing and quantify impact of offerings and on incremental revenues generated
Experience
•5+ Years of Experience in Product/Solutions or Partner/Channel Marketing at a Leading Technology Vendor
•3+ Years of proven expertise in launching demand generation programs and campaigns with measurable results (leads, impressions, revenues etc)
•Strong project management experience working across multiple organizations, vendors and global-regional participants
•Deep understanding and usage of social media to reach target audience
•MBA from Top Tier institution or equivalent work experience
•Strong proficiency in MS Excel and PPT to create reports and dashboards for executive consumption
•Knowledge or direct experience with marketing automation or campaign/content management tools
Please send resumes to; sona.venkat@sap.com
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