Product Marketing Manager – Cloud Services
This position is responsible for the development and management of product marketing activities to drive demand for Accellion cloud based file sharing solutions.
Over 7 million business users currently use Accellion solutions to share files securely. Accellion is a recognized market leader in providing enterprise secure file sharing solutions which are deployed at over 1200 corporations and government agencies, including P&G, Ogilvy, Bridgestone, SEC, NASA, Rolex, L'Oreal, and Hilton. The successful candidate will have responsibility for driving customer acquisition for Accellion's existing and new cloud based file sharing services by designing, developing and executing innovative marketing programs. This is a high profile position reporting to the VP Marketing. Accellion is headquartered in Palo Alto, CA.
Key Responsibilities:
• Develop marketing strategies and tactics to drive demand for Accellion Cloud solutions.
• Conduct competitive product analysis and market research of buyer behavior and identify customers´ needs.
• Articulate the value proposition of Accellion cloud-based solutions in creative, compelling outbound marketing materials to drive competitive advantage, revenue, and market share.
• Design and implement innovative, creative marketing programs across multiple channels including Social Media, SEO, SEM, web and email marketing.
• Create pricing and packaging strategies, promotions, offers and trials to drive customer acquisition
• Measure, monitor and publish metrics on customer acquisition and market penetration.
• Plan and manage the launch of new products and releases
Requirements:
• Minimum 5+ years of product marketing experience including marketing of Cloud, SaaS or hosted products and services.
• Superb writing/communication skills
• Experience creating creative, compelling ad copy, web content and email marketing campaigns
• Active Social Media user and experience with Social Media marketing.
• Excellent analytical skills and demonstrated experience creating and analyzing marketing metrics.
• Bachelor's degree required.
Principals Only. No recruiters please.
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