The VP Mobile Marketing, will direct and manage the overall marketing strategy and vision for mobile customer acquisition and retention to achieve member account objectives.
Leveraging your knowledge of performance-based and direct response mobile and online marketing acquisition, you will develop and lead all strategies to drive new customer growth.
•Create marketing programs with a focus on generating profitable traffic/leads, driving registration and conversion to paid products.
•Responsible for the development and execution of direct marketing strategy which includes exploring and testing new online and mobile channels.
•Monitor ongoing mobile marketing trends and competitive strategies, translating these into new marketing initiatives.
•Analyze customer behavior and develop new customer insights to drive new targeted marketing opportunities.
Qualifications:
•15+ years deep experience in BtoC direct marketing with a focus in online channels. Must have some mobile marketing experience in the online acquisition channel.
•Clear understanding of product offer development, customer acquisition techniques and CPM/CPC/CPA marketing strategies within the online channel. Strong knowledge of Internet, performance-based and direct-response advertising models.
•Highly analytical & metric driven; experienced working with online analytics tools and reports, evaluating and presenting conclusions based on performance data.
•Ability and willingness to roll-up sleeves and do whatever is required.
•Superior oral, written and interpersonal communication skills
Please forward CVs to: talent@rainmakerconsultants.com
Attn: Diane Abramson
Partner, Rainmaker Consultants
NO CALLS PLEASE
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