The Role: Vice President of Demand Generation
The Location: Boulder, CO
Trada is a crowd sourcing market place that provides on-line advertising and marketing solutions for small to medium sized businesses. We set ourselves apart form the competition by hiring the top paid search experts in the world to focus on your business with diversified campaign strategies and unparalleled attention. We believe we have created the perfect balance of experts, technology, and internally developed tools to maximize the success of your advertising.
Trada is currently searching for a successful marketing leader to serve as our Vice President of Demand Generation. The Vice President of Demand Generation will be responsible for managing all lead generation efforts into an inside sales organization of 40+ individuals. They will be responsible for a marketing budget that includes paid and earned media, list acquisition and partnerships. Additionally, the Vice President of Demand Generation will ensure the appropriate prospects are brought into the sales cycle while balancing a data-driven approach with messaging that positions the solution. They will have the ability to evaluate ROI and drive the cost per lead down. They are responsible for a team of five in addition to hands on responsibilities.
Your Required Skills & Experience
•You have a bachelor's degree in communications, business with a marketing focus, or other related discipline; MBA preferred but not required
•You have ten or more years of progressive marketing experience with at least eight of those building and managing successful demand generation marketing campaigns with a social media component
•You are an expert in in evaluating ROAS (return on ad spend) nurturing leads through webinars, drip marketing campaigns, structuring co-marketing partnerships, trade shows, conferences and other unique mediums
•You have domain experience in the digital media space and the aptitude to understand our value proposition
•You have experience buying and scoring lead lists; buying paid search, display, social and other media to drive awareness and opportunity and increase conversations
•You possess the ability to understand the target market and determine a best approach strategy
•You are highly analytical and understand CRM tools and technology for tracking and scoring lead flow
•You are an effective interpersonal communicator with the ability to manage, motivate and lead teams to outstanding success
•You have managed project teams and projects from inception through completion with successful documented achievement of outlined goals and objectives
•You have an internal drive that motivates you towards achievement of exceptional goals and objectives
Why work for us?
We have a great time, and we work hard at Trada. Time is spent building the marketplace, making advertisers and agencies happy, riding Razor scooters (at last count, Trada HQ was home to more than 7 different scooter species, and over 25 scooters total), engaging with our crowd of more than 2000 paid search experts, having important meetings while sitting on LoveSacs, and exploring the next big ideas in paid search. We also offer a generous base salary, bonus potential, medical and dental benefits, life insurance and 401k. For more information, please visit us at www.trada.com.
If you believe you are the right fit for Trada, please submit a cover letter and resume to vpdemandgen@tradacareers.com. To be considered you must include compensation history. No phone calls please. Qualified applicants will be responded to as quickly as possible.
Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future.
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