Robert Half International is seeking a Business Data Analyst for the Corporate Marketing group who is familiar with database marketing and online traffic data analysis. The successful candidate will contribute to the department by using analytics and insights to support database and online marketing programs. This role is responsible for analyzing all customer email marketing communications as well as other data analysis requests. The position will assist the Database Marketing Manager in defining audience targeting strategy, testing methodology and measurement of email marketing effectiveness. This person will also support the Business Systems Analyst in defining, configuring, and delivering online traffic and online campaign reports. The Business Data Analyst will track, analyze, and report on DBM programs and online campaigns for performance and ROI. The successful candidate will create and maintain reporting dashboards in collaboration with management and business customers and will create graphs and presentations as needed. The Analyst will work with colleagues to research and identify critical business problems and areas of opportunity and will analyze and interpret data from multiple systems, possibly working with IT to support business decision-making. The successful candidate will analyze online customer behaviors in order to recommend enhancements to web sites and landing pages. This information could come from user testing or data markers. The Analyst will recommend enhancements to tracking systems to support reporting and decision-making.
• BA/BS in Computer Science, Math, Business Information Systems, Marketing or related field; or equivalent experience with demonstrated proficiency
• 2 + year's experience with SQL and ability to write SQL scripts for extracting information
• Familiarity with advanced analytical tools (such as SPSS or SAS)
• Knowledge of database structures
• Advanced proficiency in Excel (pivot tables, advanced formulas, etc.) and displaying that data in Powerpoint (charts)
• Experienced in statistical data analysis, regression analysis and predictive modeling for Marketing and Sales.
• Demonstrated experience with online analytics tools such as Google Analytics, Net Insight, Monitored, or Web Trends (at least 1 year)
• Ability to analyze and interpret quantitative/statistical data and perform forecasting and trend analysis to make enhancement recommendations.
• Extremely detail-oriented with the ability to accurately analyze large datasets and complex processes
• Strong communication skills, written & verbal; ability to present data and its implications in a clear, concise manner
• Demonstrated experience creating Powerpoint presentations
• Strong analytical skills, including demonstrated understanding of how to interpret business needs and translate them into actionable information
• Outstanding organizational skills and the ability to manage multiple priorities
Robert Half International Inc. is an Equal Opportunity Employer.
You may apply for this position online, mail or in person.
• By mail: Please mail your cover letter and resume to:
Corporate Staffing
Robert Half International Inc.
2613 Camino Ramon
San Ramon, CA 94583-9128
• In person: Please visit us at the above address and request an application from the receptionist. Applications will be accepted Monday – Friday, 8 - 11 am. and 1 - 5 p.m.
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