Marketing Manager/Director
If you are a hands-on tactical marketing professional and "jack of all trades" looking to make an impact, be intimately involved in multiple marketing execution efforts and see the results of your work, this could be the right opportunity for you!
You will be involved in everything from web content and tracking, managing blogging and other social media, creative work and writing copy, to developing interesting PowerPoint and graphics sales presentations and communications. You will also have an exciting opportunity to contribute to the launch of a new product line, pulling together vendors to complete a website and setting strategy to build the brand and image.
This position is based at the company´s Peninsula location and is the sole Marketing position in the organization, working closely with other managers, the CEO, and external resources. The company is an industry leader in Risk Compliance Management, providing full service solutions including SaaS technology. The company is established, experiencing heavy demand for their products/services and poised for rapid growth, including the launch of new products in the small to medium size (SMB) business market.
The current target audience includes Fortune 1000 clients, technology and other companies that use independent contractors, and other industries that could benefit from systems and services that manage compliance. The company is uniquely positioned to capitalize on the growing need for compliance services and have experienced triple digit profit growth in the past two years.
The ideal candidate will have hands-on marketing experience gained from experience in a growing company such as a SaaS or Web 2.0 company, or marketing agency with SaaS clients. You are committed to producing quality work, thrive in a fast-paced environment, and possess a strong tactical focus. You have a strong eye for graphics design, and understand fonts, color pallets, white spaces to lead outside resources. In addition, you are a strong writer able to develop content for web-based communication, press releases (working with outside agency,) white papers, etc. You have developed visually compelling, well written, and effective marketing materials.
PLEASE NOTE: LOCAL (San Francisco Bay Area) CANDIDATES ONLY.
Responsibilities:
· Develop content for web site, press releases, whitepapers, print collateral, email marketing.
· Manage public websites with emphasis on information architecture and design, making recommendations and providing on-going maintenance.
· Manage website tracking to monitor click, conversion, and bounce rates. Identify and correct deficiencies in design.
· Manage all social media activities. This includes project management of blog writing with subject matter experts, monitoring and contributing to groups, and developing strategies to maximize followers with leading social media products.
· Manage SEM and SEO activities.
· Prepare materials for client presentations and communications with business partners, with an interesting flair – such as adding cool animation.
· Hands-on creative direction for all marketing related activities (not outsourced.)
· Develop and manage drip email marketing campaigns.
· Track and monitor effectiveness of all marketing programs
· Provide support and advice to stakeholders in utilizing internal communications tools
· Assist with research to gather information on potential clients, projects, and competitors.
· Ability to find and work with 3rd party providers to supplement marketing efforts, such as a PR firm, graphic designers.
Qualifications
· Minimum 5+ years related hands-on marketing communications experience from a small, growing company with web-based marketing, or an agency working with technology companies; must thrive in a fast-paced environment
· Experience executing marketing programs (primarily web-based and some print)
· Ability to write copy and content for print and web-based communication, and prepare effective PowerPoint presentations
· Basic HTML knowledge a plus; Adobe Photoshop/Illustrator/Acrobat and MS Office Suite proficiency
· Strong sense of Graphic Design to lead outside resources; must demonstrate an understanding of design, fonts, color pallets, white space
· Experience in leading email campaigns from creation to monitoring.
· SEO (search engine optimization) & SEM (search engine marketing) – White hat techniques only – and knowledge of web analytics
· Experience preparing Print ready collateral
· Excellent communications (both written and oral)
· Excellent project management and tracking skills, highly organized
· Proven ability to operate in a cross functional team.
· Strong written, editorial, and proofreading skills
In return you will enjoy a warm friendly business casual environment, working with a collaborative, positive and open communication team that has a passion for what they do! Every employee is recognized as an individual and valued for their contributions. Competitive base salary and excellent benefit package: medical – PPO and HMO, dental, 401k, cafeteria 125 plan, life insurance, generous PTO (15 days) and holiday package.
To apply, send your resume and cover letter today. Please be available for an initial Skype interview (Skype is a free download if you haven´t set it up yet; all you need is a computer with web cam.) Please also be prepared to provide samples/links from your creative portfolio.
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