SR Marketing Manager
seeking a Content Writer (title TBD based on experience). You must have at least 5 years of content writing experience. A background in enterprise software is needed, any experience with
compliance is beneficial. Marcom experience would also be valuable. You must be a high energy, motivated individual with a "startup" attitude. You will create, develop and manage website, promotional content, white papers and marketing collateral.
You should have broad knowledge of marketing principles, branding standards and corporate policies used to develop marketing and advertising materials.
You should have experience creating producing marketing communications material for internal employees, corporate clients and company partners. This content will include press releases, product sheets, company brochures, case studies and event invitations. You may be tasked with reviewing and enforcing brand and corporate messaging guidelines across websites and print and electronic publications.
Execute global content and messaging strategy and develop content to be rolled out across the end-to-end customer lifecycle (working with GTM Programs, Global Marketing and Regional Marketing)
- Develop, in conjunction with the , differentiated messages and stories for key segments as defined in the GTM strategy
- Develop and deliver thought leadership content, including business-level whitepapers and presentations
- Understand the competitive landscape to properly position and differentiate client portfolio
- Engage marketing and sales leaders to gather requirements and feedback to develop relevant and compelling assets and tools for our channel
- Work with Partner Marketing, engage with Alliances/OEMs on developing joint messaging and content
- Test and refine messages with customers, analysts and regions to ensure ongoing relevancy
You will work closely with the executive team.
CANDIDATE PROFILE
In terms of professional requirements and experience, you should have:
Minimum of 5 years of content writing experience
Exceptional communication skills
Ability to work independently in a fast-paced environment
Experience with an enterprise software solution is required
Strong, collaborative relationship-building, analytical and proactive problem-solving skills
Excellent verbal, written, and presentation skills.
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