Be part of leading the consumer healthcare revolution! WellnessFX is seeking an exceptional marketer to lead our customer acquisition and demand generation efforts. Know that you'd be joining a fun and dynamic team with a corporate culture that lives the lifestyle of our health and wellness values. We're looking for a high energy, data-driven, and creative marketing talent that is interested in helping us build WellnessFX into the platform of choice for consumers and employees who want to take charge of their health. You will be critical and have a significant impact on the organization. This position will report to the Chief Operating Officer.
As our leader of Customer Acquisition you would be expected to:
• Conceptualize and own customer acquisition and demand generation strategy, plan and execution. Defining goals and metrics and prioritizing programs including: lead and customer promotion campaigns, field events, webcasts, paid search, SEO and SEM and, nurturing programs
• Generate qualified sales leads using a mix of marketing programs, activities and events
• Develop, test and execute lead generation and engagement programs with our athletic and training channel (both B2B and B2C)
• Develop, test and execute lead generation and B2B engagement programs in our employer benefit channel
• Track, measure, analyze and constantly improve effectiveness of all campaigns and current pipeline
• Design test and execute nurturing campaigns using SalesForce integrated marketing automation tools
• Contribute to social media discussion and work with our key thought leaders and customers to help build our online wellness community
Required experience and knowledge:
• 5-10 years of experience in marketing both B2B and B2C. Experience at building and managing teams is a plus
• Startup DNA (e.g., a strategic thinker who thrives on delivery)
• Proven track-record of developing and executing successful demand generation programs with high-ROI
• Experience with, Salesforce and marketing automation tools
• Experience with database management functions, including list management, cleansing, de-duplication, data validation, segmentation, lead scoring.
• Track record of successfully managing multiple concurrent projects and consistently delivering on time
• Experience leveraging social media tools and Key Opinion Leader Programs to build online communities and drive lead generation
• Excellent communication skills, both verbal and written
• Experience marketing fitness, wellness or benefit products is a plus
• Creativity to build programs that engage prospects and optimize marketing dollars
•BA/BS preferred
Location: San Francisco, CA
reply to: jobs@wellnessfx.com
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