As part of Crimson's Digital Marketing Services, Consultant needed to serve as an Online marketing expert for the SMB market. Our client is changing the world of computing via their cloud-based solutions. These solutions are sold to both large and small enterprises, and our research will be focused on small enterprises.
Responsibilities include but will not be limited to:
• Participating in research into the SMB market to further segmentation, identify pain points, develop personas, etc.
• Developing awareness campaigns
• Participating in demand generation planning and execution
MUST HAVE:
•3- 5 years of experience marketing to the SMB audience via online methods
•Experience marketing to SMB directly (without the channel)
•Experience developing "no-touch" marketing campaigns, where the end buyer purchases for themselves, without talking to a sales representative
•Highly specific and compelling success stories focused on marketing to SMB
STRONGLY PREFER:
•Experience with an interactive agency and/or a strategy consulting firm leading client strategy projects
Location: Remote, (off-site flexibility)
Duration: 3-12 months, (part-time)
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