Please direct your responses to: sbloch@canto.com
Position Title: Regional Marketing Manager
Reporting to: General Manager, Canto Software, San Francisco
Position Description
Manage the creation, production and execution of Canto's regional marketing communications and demand generation programs. Support revenue generation activities through the creation of marketing collateral, sales and marketing campaigns, webinars, and other vehicles. Support Canto's corporate marketing initiatives through press releases, presentations, web content and other appropriate communications. This includes the coordination with Canto's global and regional marketing efforts, and coordination and communication of product launches.
General Responsibilities:
Create sales and marketing campaigns to generate qualified leads in line with Canto's growth targets. This includes campaigns, search engine optimization, and the other activities that generate new opportunities for Canto's product and service offerings. Develop content required to publicize and execute the campaigns. Develop sales communications tools and presentations to support marketing efforts.
Specific goals and responsibilities
• Create sales and marketing campaigns to generate revenue
• Create and produce demand generation, educational and training webinars
• Develop, implement, and measure the success of Canto's regional marketing activities
• Develop and manage email and newsletter campaigns
• Produce media releases as needed for events and product releases
• Use existing materials to revise and develop webinar and whitepaper content
• Create web and presentation materials based on campaigns
• Work with other regional marketing staff to develop positioning and competitive positioning
• Coordinate product launches with product management, and manage all related communication product launches
• Create sales scripts and emails for sales campaigns
• Manage industry research inquiries (incoming only)
• Assemble case studies, use cases and other required content
• Track and report on campaigns through Salesforce
• Organize appropriate events, partner meetings, analyst briefings
• Work cross-functionally with product management, sales and professional services
Position Requirements
• 5+ years of B2B experience in marketing for an enterprise software solutions company that sells licensed software and professional services; preferably CRM, ERP, or asset management.
• Excellent communication skills, verbal and written.
• Outstanding self-organization. Strong sense of initiative and the ability to work creatively and independently.
• Proficiency with MS Office, Salesforce reporting and Go-To-Meeting or similar web presentation tools. Experience with Eloqua a plus.
• Creativity, results-orientation and multi-tasking are highly desired.
• Experience with online marketing, social media.
• Ability to use experience and judgment to plan and accomplish goals.
• Experience in market research and analysis.
• Customer-focused.
• International experience required.
Please send resume and salary history to sbloch@canto.com with RMM in the subject line. No phone calls please.
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