Please direct your responses to: sstifter@crimsonmarketing.com
Crimson Marketing is currently seeking a Content Marketing Specialist to support our clients' digital marketing requirements. This person will drive content strategy for their segments, act as a liaison between marketing stakeholders and web production and drive compelling content that meets KPI's for traffic and conversions.
In this role, you will:
• Build and evolve roadmap of engaging content for key audiences at all levels of the marketing funnel and purchase cycle
• Define and implement metrics and feedback strategy using online analytics tools
• Deliver metrics analysis to broad cross-functional team monthly to discuss insights, upcoming improvements and testing plans
• Understand and articulate the value of the information obtained from metrics and A/B testing to inform content strategy
• Distill complex ideas into simple concepts that can be communicated to many different personas and stakeholders
• Optimize existing content, and newly created content, for search according to SEO best practices
• Monitor trends in web and social media tools and incorporate as appropriate to increase site satisfaction and user interaction
Must Have:
• 3+ years in web content marketing
• Strong editing and proofreading skills, especially editing content for the web
• Passion and expertise in online marketing best practices, industry trends, SEO and user experience
• Knowledge of CMS platforms, project management tools, and analytics tools
• Exceptional communication, presentation, and project management skills; must be able to create and deliver presentations to a large cross functional audience
Strongly Prefer:
• Ability to convert highly technical information to easily digestible content
• History of building and maintaining strong relationships with stakeholders, agencies, and vendors
• Experience working with website personas and developing strategies and processes to serve specific audiences
• Thorough understanding of information architecture, site usability, content strategy and aligning technical restraints to best practice deliverables
• Proven success in driving successful demand generation content strategies
Duration: Full-time, on-site, with some off-site flexibility
Location: South Bay, CA
In this role, you will:
• Build and evolve roadmap of engaging content for key audiences at all levels of the marketing funnel and purchase cycle
• Define and implement metrics and feedback strategy using online analytics tools
• Deliver metrics analysis to broad cross-functional team monthly to discuss insights, upcoming improvements and testing plans
• Understand and articulate the value of the information obtained from metrics and A/B testing to inform content strategy
• Distill complex ideas into simple concepts that can be communicated to many different personas and stakeholders
• Optimize existing content, and newly created content, for search according to SEO best practices
• Monitor trends in web and social media tools and incorporate as appropriate to increase site satisfaction and user interaction
Must Have:
• 3+ years in web content marketing
• Strong editing and proofreading skills, especially editing content for the web
• Passion and expertise in online marketing best practices, industry trends, SEO and user experience
• Knowledge of CMS platforms, project management tools, and analytics tools
• Exceptional communication, presentation, and project management skills; must be able to create and deliver presentations to a large cross functional audience
Strongly Prefer:
• Ability to convert highly technical information to easily digestible content
• History of building and maintaining strong relationships with stakeholders, agencies, and vendors
• Experience working with website personas and developing strategies and processes to serve specific audiences
• Thorough understanding of information architecture, site usability, content strategy and aligning technical restraints to best practice deliverables
• Proven success in driving successful demand generation content strategies
Duration: Full-time, on-site, with some off-site flexibility
Location: South Bay, CA
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Posted by: KIT List Jobs <jobposting2@kitlist.org>
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