Please direct your responses to: bstetter@netspend.com
Responsibilities:
• Agency Management – manage paid search agency relationship for NetSpend and branded programs
• Provide strategic guidance, budgets, and tactical direction when appropriate. As the primary point of contact with the agency, you will be responsible for governing communication between internal branded program managers and the agency.
• Budgeting and forecasting – working with Digital Director and Account Managers, provide budgeting guidance along with forecasted KPIs including CPA and Order targets. Manage weekly updates to internal forecasting documents.
• Optimization – Leverage internal analytics and self-service performance reporting tools to provide agency with target CPAs at the campaign level focusing on improving overall ROI
• Ad Testing – work with agency to develop and test new ads across brands on a regular cadence
• Competitive Analysis – partner with agency to provide regular assessments of the competitive landscape for paid search
• Quarterly Business Reviews – coordinate and plan quarterly reviews with the agency
Skills/Education/Experience:
• Bachelor's Degree
• 3 + years experience managing paid search B2C acquisition campaigns
• Paid search agency management
• Quantitative wizard – data geeks wanted; must be very proficient with Excel and be able to analyze campaign performance with the support of the data analytics team
• Performance marketing oriented with proven results in driving new account/customer growth
• Creative eye and sensibility – while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will delivery response and results
• Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded
• Knowledge of relevant online analytics tools and online marketing service providers/solutions
• Detail focused with proven ability to execute and implement acquisition programs
• As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
• Agency Management – manage paid search agency relationship for NetSpend and branded programs
• Provide strategic guidance, budgets, and tactical direction when appropriate. As the primary point of contact with the agency, you will be responsible for governing communication between internal branded program managers and the agency.
• Budgeting and forecasting – working with Digital Director and Account Managers, provide budgeting guidance along with forecasted KPIs including CPA and Order targets. Manage weekly updates to internal forecasting documents.
• Optimization – Leverage internal analytics and self-service performance reporting tools to provide agency with target CPAs at the campaign level focusing on improving overall ROI
• Ad Testing – work with agency to develop and test new ads across brands on a regular cadence
• Competitive Analysis – partner with agency to provide regular assessments of the competitive landscape for paid search
• Quarterly Business Reviews – coordinate and plan quarterly reviews with the agency
Skills/Education/Experience:
• Bachelor's Degree
• 3 + years experience managing paid search B2C acquisition campaigns
• Paid search agency management
• Quantitative wizard – data geeks wanted; must be very proficient with Excel and be able to analyze campaign performance with the support of the data analytics team
• Performance marketing oriented with proven results in driving new account/customer growth
• Creative eye and sensibility – while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will delivery response and results
• Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded
• Knowledge of relevant online analytics tools and online marketing service providers/solutions
• Detail focused with proven ability to execute and implement acquisition programs
• As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
__._,_.___
Posted by: KIT List Jobs <jobposting2@kitlist.org>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (1) |
****************************************************************
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
.
__,_._,___
