Thursday, January 22, 2015

[KITlist] Digital Analytics Manager (Palo Alto, CA)

 

Please direct your responses to: jobs@thesagegroup.com

(


DIGITAL ANALYTICS MANAGER

Responsibilities and Skills required for this position:

6+ years' experience implementing, configuring, customizing, and integrating third party software solutions such as tag management, A/B MVT testing and personalization and web analytics

5+ years Digital Analytics experience

Implement, administer and support Tag Management System (Tealium preferred)

Implement, administer and support Adobe Test &Target Application

Implement, administer and support Adobe SiteCatalyst

Experience with Omniture Implementation

Experience with Tableau

Plan execute strategy for targeting website visitors with appropriate content offers

Collaborate with creative agencies, cross-functional stakeholders, product marketing demand generation teams to create compelling offers

Identify trends and insights to optimize results

Design develop personalization campaigns to deliver more relevant messages and promos to member community, utilizing multichannel online off-line data

Develop and execute A/B and MVT tests on the site in conjunction with the marketing managers and developers using Test Target tool and by leveraging the support of our Adobe consultants

Produce monthly/Quarterly site performance reports: KPI dashboards, products and services reviews, as well as other reports. Such reports should include business context and insights into the data to be delivered to the business leads

Effectively respond/Manage/Oversee to ad-hoc report and analysis requests from marketing, product management, and other lines of business

Analyze web data to monitor website performance (i.e. member experience, fall out points, member demographics, trends, etc.) and discover under-performing areas of the website

Guides team in best practices regarding methodology as well as implementation to support data-backed decisions

Manage custom tracking implementation and development for partners from requirements gathering through production deployment and documentation

Excellent communication skills to talk with senior and executive staff

SQL experience a plus

Start: Feb 9, 2015

Timing: 3 Month Contract, with possibility to extend

Location: Palo Alto, CA

PLEASE PUT "Job #2193 | Digital Analytics Manager" IN THE SUBJECT OF YOUR EMAIL!

__._,_.___

Posted by: KIT List Jobs <jobposting2@kitlist.org>
Reply via web post Reply to sender Reply to group Start a New Topic Messages in this topic (1)
****************************************************************
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com

Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.

By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
   
TO UNSUBSCRIBE:    
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!

.

__,_._,___