Please direct your responses to: gchapman@vmware.com
Job Description: Brand Marketing Communications Manager
Full-time contract position
VMware is looking for a talented and experienced brand marketing communications professional to join its in-house creative agency and manage the creation of messaging and content that will have a visible and measurable impact on VMware's business and brand.
The ideal candidate is a strategic thinker as well as a great storyteller who can express VMware brand messages in a wide variety of materials. Reporting to the Editorial Director, Brand Creative, the brand marketing communications manager will collaborate with art directors, designers, writers, video producers, product marketing managers, and digital/social media experts, and engage with internal clients to understand their audiences and meet their objectives with strategic and creative work that meet the highest standards.
Responsibilities
• Understand VMware's brand image, identity, voice, and unique position in the marketplace and develop audience-tailored content that expresses the VMware brand in a range of media
• Build and manage relationships with key stakeholders; identify their strategic objectives and develop creative briefs with insights and background for the creative team
• Write and edit compelling copy for digital assets including video, interactive experiences, apps, and microsites, as well as for email, event themes and taglines, presentations, and collateral
• Consult and advise stakeholders; review content to help ensure the voice, tone, and messaging of marketing communications are consistently on brand
• Support brand architecture and product naming projects
• Ensure the effective expression of brand and corporate messages in sales enablement tools
• Define, document, and evangelize messaging guidelines and tools that help marketers and communicators apply the brand voice and express brand messages consistently and powerfully
• Monitor and analyze metrics
• Define project requirements, schedules, and budgets
• Manage agencies and creative vendors
Required skills and experience
• 7-10 years of experience in branding or corporate marketing communications on an in-house team or at an agency with B2B technology clients
• Thorough understanding of how brands work in the digital marketing landscape; strategic and analytical thinking plus the ability to execute are musts
• Proven record of B2B storytelling that resonates with technical audiences
• Versatile, expert-level writing, developmental editing, and ideation skills
• Familiarity with creating content for video, web, and interactive digital experiences
• Experience defining content KPIs and measurement
• Ability to manage relationships, influence, and collaborate across organizations at all levels; strong presentation skills
• Proven ability to thrive in a fast-paced, dynamic environment while managing multiple priorities and tight deadlines
• Cool under pressure, resourceful, reliable, attentive to detail
• Adept at learning quickly and coping with rapid change
• Able to apply independent judgment and initiative to resolve problems and recommend solutions
Full-time contract position
VMware is looking for a talented and experienced brand marketing communications professional to join its in-house creative agency and manage the creation of messaging and content that will have a visible and measurable impact on VMware's business and brand.
The ideal candidate is a strategic thinker as well as a great storyteller who can express VMware brand messages in a wide variety of materials. Reporting to the Editorial Director, Brand Creative, the brand marketing communications manager will collaborate with art directors, designers, writers, video producers, product marketing managers, and digital/social media experts, and engage with internal clients to understand their audiences and meet their objectives with strategic and creative work that meet the highest standards.
Responsibilities
• Understand VMware's brand image, identity, voice, and unique position in the marketplace and develop audience-tailored content that expresses the VMware brand in a range of media
• Build and manage relationships with key stakeholders; identify their strategic objectives and develop creative briefs with insights and background for the creative team
• Write and edit compelling copy for digital assets including video, interactive experiences, apps, and microsites, as well as for email, event themes and taglines, presentations, and collateral
• Consult and advise stakeholders; review content to help ensure the voice, tone, and messaging of marketing communications are consistently on brand
• Support brand architecture and product naming projects
• Ensure the effective expression of brand and corporate messages in sales enablement tools
• Define, document, and evangelize messaging guidelines and tools that help marketers and communicators apply the brand voice and express brand messages consistently and powerfully
• Monitor and analyze metrics
• Define project requirements, schedules, and budgets
• Manage agencies and creative vendors
Required skills and experience
• 7-10 years of experience in branding or corporate marketing communications on an in-house team or at an agency with B2B technology clients
• Thorough understanding of how brands work in the digital marketing landscape; strategic and analytical thinking plus the ability to execute are musts
• Proven record of B2B storytelling that resonates with technical audiences
• Versatile, expert-level writing, developmental editing, and ideation skills
• Familiarity with creating content for video, web, and interactive digital experiences
• Experience defining content KPIs and measurement
• Ability to manage relationships, influence, and collaborate across organizations at all levels; strong presentation skills
• Proven ability to thrive in a fast-paced, dynamic environment while managing multiple priorities and tight deadlines
• Cool under pressure, resourceful, reliable, attentive to detail
• Adept at learning quickly and coping with rapid change
• Able to apply independent judgment and initiative to resolve problems and recommend solutions
__._,_.___
Posted by: KIT List Jobs <jobposting2@kitlist.org>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (1) |
****************************************************************
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
.
__,_._,___
