Please direct your responses to: http://www.stage4solutions.com/careers.html
Marketing Operations Manager (FTE) (Redwood City, CA)
This is an FTE role with the client, onsite in Redwood City, CA. Full time salary, bonus, stock options and benefits offered.
Responsibilities:
• Directly manage the design, development, execution and measurement of demand generation and lead nurturing programs
• Work closely with field marketing and sales to gather requirements and execute programs within Marketo and Salesforce
• Actively manage the flow of leads through the lead lifecycle (capture, nurture, score, distribute, close) in Marketo and Salesforce
• Work with regional marketing teams in capturing leads from across all marketing activities (digital, local events, tradeshows, etc.) and loading in to Marketo
• Develop and manage a set of agreed-upon SLAs for lead feedback from sales (invalids, nurture, recycle, etc.)
• Monitor and provide ongoing optimization support for lead qualification thresholds (lead scoring and distribution)
• Manage and distribute program reporting to all key stakeholders; analyze performance data with the goal of making improvement recommendations
Requirements:
• 5+ years experience in B2B marketing operations, in a global organization
• 2-4 years of hands on experience with Marketo and Salesforce
• Proven ability to build and manage a shared demand waterfall with sales utilizing Sirius Decisions methodologies
• Extensive experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
• Strong project management skills
• Expertise with MS Office applications; strong familiarity with HTML and Java script for creating landing pages and emails to support campaigns
• Bachelors degree, MBA preferred
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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