Please direct your responses to: mike@fowlerplacement.com
Our client is a small, fast-growth, pre-IPO software company that offers award winning financial applications through a SAAS model. The companies the fastest growing leader in their space with a strong focus on customer satisfaction and one that offer career growth opportunities. The company is in growth mode and offers a competitive base salary, bonus and equity. We are currently seeking a senior demand generation professional with expertise in email marketing and coordinating webinars and events that can make an impact and help scale this part of the company's business for this exciting opportunity:
Position title: Demand Generation Director
Location: San Jose, California
Position description:
We are seeking a senior level, detail-oriented, energetic marketing professional to oversee our client's demand generation strategies and programs and a small group of team members. Reporting to the VP of Marketing, the Demand Generation Director will lead the team running demand generation programs and have individual responsibility for demand generation programs. This is a challenging position that will demand exceptional demand generation expertise, specifically with the areas of email marketing, webinars and events to meet demand generation and awareness goals. The director must be able to think and plan at a strategic program level.
Position responsibilities:
•Drive a comprehensive demand generation strategy which includes plans for vertical industry and SMB market segments.
•Manage a team of experienced demand generation professionals responsible a portfolio of programs, including email marketing, lead nurturing, webinars, etc.
•Analyze all stages of the demand creation process to identify areas of improvement.
•Measure and improve ROI by campaign to drive investment decisions.
•Leverage Marketo and Salesforce to measure, track and analyze marketing programs and performance.
•Work closely with marketing operations to manage the marketing calendar and ensure all lead scoring and nurture programs are constantly monitored and optimized.
•Prepare analyses for all campaigns and initiatives and prepare monthly, quarterly and yearly campaign analysis reports
•Negotiate with vendors and manage the marketing campaign budget
Required skills and experience:
•7-10 years marketing experience. Minimum of 5 years of experience in demand generation for a B2B software company, with proven ability to deliver consistently strong measurable results .
• Strong accountability for generating pipeline and not just leads.
• Experience with Marketo and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI.
• Experience in running a portfolio of quality lead generation programs. Experience should include: email and database marketing, content marketing, sponsorships, events, etc.
• Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes.
• Creative, high energy, innovative, proactive, and resourceful.
• BA/BS required. MBA preferred
• Demonstrable skills in strategic planning and execution of marketing initiatives
• Comfortable working in a demanding, fast-paced environment
• Exceptional writing skills for developing effective and crisp campaign messaging
For consideration send cover letter and resume referencing job#DDE300 to mike@fowlerplacement.com
Position title: Demand Generation Director
Location: San Jose, California
Position description:
We are seeking a senior level, detail-oriented, energetic marketing professional to oversee our client's demand generation strategies and programs and a small group of team members. Reporting to the VP of Marketing, the Demand Generation Director will lead the team running demand generation programs and have individual responsibility for demand generation programs. This is a challenging position that will demand exceptional demand generation expertise, specifically with the areas of email marketing, webinars and events to meet demand generation and awareness goals. The director must be able to think and plan at a strategic program level.
Position responsibilities:
•Drive a comprehensive demand generation strategy which includes plans for vertical industry and SMB market segments.
•Manage a team of experienced demand generation professionals responsible a portfolio of programs, including email marketing, lead nurturing, webinars, etc.
•Analyze all stages of the demand creation process to identify areas of improvement.
•Measure and improve ROI by campaign to drive investment decisions.
•Leverage Marketo and Salesforce to measure, track and analyze marketing programs and performance.
•Work closely with marketing operations to manage the marketing calendar and ensure all lead scoring and nurture programs are constantly monitored and optimized.
•Prepare analyses for all campaigns and initiatives and prepare monthly, quarterly and yearly campaign analysis reports
•Negotiate with vendors and manage the marketing campaign budget
Required skills and experience:
•7-10 years marketing experience. Minimum of 5 years of experience in demand generation for a B2B software company, with proven ability to deliver consistently strong measurable results .
• Strong accountability for generating pipeline and not just leads.
• Experience with Marketo and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI.
• Experience in running a portfolio of quality lead generation programs. Experience should include: email and database marketing, content marketing, sponsorships, events, etc.
• Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes.
• Creative, high energy, innovative, proactive, and resourceful.
• BA/BS required. MBA preferred
• Demonstrable skills in strategic planning and execution of marketing initiatives
• Comfortable working in a demanding, fast-paced environment
• Exceptional writing skills for developing effective and crisp campaign messaging
For consideration send cover letter and resume referencing job#DDE300 to mike@fowlerplacement.com
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