Product Marketing Manager - Automotive Display Advertising
We are seeking a stellar Product Marketing Manager who is a pro in Display
Advertising with online Automotive Industry experience.
Responsibilities:
• Work directly with Sales agency and Direct Sales team on RFP responses
• Assist in the development of robust media plans that achieve client
objectives
• Charged with ideation, development, and execution of programs that drive
growth
• Define the value proposition for the products while ensuring it maps to
clients Advertising Display business strategic vision
• Work with advertising product management to prioritize new ad products &
solutions (including packages, sponsorships and sales initiatives)
• Deliver the ultimate customer experience through actively engaging with
industry specialists, gathering feedback from clients, plus utilizing customer
insights (research projects, client engagements, analysis, etc.)
• Work in concert with the sales agency to optimize campaigns and recommend
solutions to increase performance
• Develop executive presentations, case studies and other content designed to
accelerate our display business momentum and better engage customers
• Coordinate appropriately across product, research, sales and PR
Requirements:
The Ideal candidate will have digital media agency experience and/or experience
within the online automotive advertising industry working with OEMs and their
agencies.
• Proven track record - at least 5-8 years´ experience in digital advertising,
sales, partner management and product marketing. The ideal candidate should have
experience working with agencies.
• Familiarity with basic ad operations (including trafficking), is preferred
• Ability to drive analyses and draw strategic conclusions
• Passion for customers and ecommerce
• A creative mind in order to bring fresh ideas into product positioning and
marketing campaigns
• Excellent project management skills, along with working extremely well
cross-functionally
• Outstanding communication and presentation skill
• Automotive experience
• BA/BS required; MBA preferred
For more details, please email resume to jobs_mg_0509@artizen.com
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