Qualys, Inc. is the leading provider of on demand IT security risk and compliance management solutions -- delivered as a service.
Qualys´ Software-as-a-Service solutions are deployed in a matter of hours anywhere in the world, providing customers an immediate and continuous view of their security and compliance postures. The QualysGuard® service is used today by more than 4,500 organizations in 85 countries, including 45 of the Fortune Global 100 and performs more than 200 million IP audits per year.
Qualys has the largest vulnerability management deployment in the world at a Fortune Global 50 company. Qualys has established strategic agreements with leading managed service providers and consulting organizations including BT, Etisalat, Fujitsu, IBM, I(TS)2, LAC, SecureWorks, Symantec, TELUS and VeriSign.
You will be the owner of email marketing at Qualys, supporting outbound B2B lead generation activities world-wide (majority in North America). In this role you will be the power user of the Eloqua Marketing Automation suite to drive outbound lead generation and prospect nurturing activities.
This role offers a high degree of autonomy and a tremendous potential for growth. As you become comfortable with your tasks, you will be encouraged to expand your interests and responsibility into new areas of lead generation. Most importantly, you will not be bored!
Job Description
• Design, execute and optimize email campaigns by mastering our Eloqua marketing automation system
• Mine our CRM database (NetSuite) and Eloqua to produce targeted lists for email campaigns
• Use Eloqua to provision landing pages for inbound lead generation activities and test their effectiveness
• Work with the web development and design team to optimize lead generation forms on the corporate website
• Drive webcasts campaigns via Eloqua and WebEx
• Use Eloqua Program Builder to support automation of email campaigns and data processing
• Provide analyses and reporting for email campaigns, webcast campaigns and other lead generation activities as required
• Support Search Engine Marketing (SEM) and pay-per-click (PPC) initiatives
• Support miscellaneous lead generation tasks as needed (lead imports, data cleansing, customer email notifications, etc)
Desired Skills & Experience
• An undergraduate (B.A./B.S.) degree in marketing and/or related technical or business field
• 2-4 years working experience with lead generation, email marketing, B2B demand generation, online advertising
• 1-3 years of experience working directly with an email implementation technology platform or provider, to service email marketing campaigns
• Ability to understand and edit HTML coding at basic level (basic understanding of table rows/columns, image tags, replacing system text, etc.)
• Familiarity with CRM packages, such as Salesforce, NetSuite, SugarCRM
• Ability to work well in high-paced team environment
• Strong organization and multi-tasking skills, and a high attention to detail
• Eloqua experience preferred. No Eloqua experience? As long as you´re eager to learn, we have training available.
This position reports to Director of Marketing Operations and is based in Redwood Shores, CA.
To apply please go to: http://tbe.taleo.net/NA8/ats/careers/requisition.jsp?org=QUALYS&cws=7&rid=326
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