Drobo (aka "Data Robotics") is the "Small Box, Big Storage" device company.
We´re still private but doing very well (hundreds of thousands of units shipped,
revenues measured in tens of millions per year, over 100 employees, backed by
Greylock & NEA, etc etc).
We´ve made RAID-like enclosures for professionals, and recently and entered the
SMB market. (RAID-like = redundant drive array enclosures, but with smarts,
extensible, etc...)
As we grow, we´re looking for a senior person to drive (and DO) Product
Marketing & Lead-gen.
PRODUCT Marketing – DETAILS
1. Sr. Manager or Director position, reporting to VP Marketing, but hands-on /
individual contributor as well as a manager (you may be given some reports from
current staff – but shouldn't need them to do your job. As an example, the VP
also sketches ads, writes press releases, writes articles. You need to do the
same).
2. Hands-on = go on customer visits and to the occasional show, write marketing
material (flyers, 1-pagers, articles), produce webinars, train sales. Did we
mention writing (articles, handouts, email copy, etc)?
3. Direct, aggressive, recent hands-on experience as a Product Marketer in
Storage or Virtualization or related technical fields (sorry, not interested in
a decade of middle-management facilitation at a large server maker, for
example), and have a technical background (academic degree or experience).
4. -Superior- written and verbal communication and presentation skills. You must
be a brilliant marketing writer / content creator (ads, materials, articles, all
of substance – in other words, we can tweak grammar and punctuation, but if you
can't explain RAID simply, or intelligently discuss iSCSI, you're not who we
need.)
5. Ironclad organizational skills and discipline.
In short, you need to have a perspective and want to own the product success of
Drobo – and be able to accept all suggestions but politely maintain a vision
(eg, able to push back on anyone including the CEO).
Want to be hired? Walk in and tell the hiring VP what you think Drobo is doing
well from a product marketing perspective, what you think it´s lacking to
succeed in the SMB market and sales channel, and what a reasonable top-10 (5?)
list of specific bits of marketing material and/or programs needed would be (and
how you developed that list / your logic).
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