Company Description
Synaptics is the leading worldwide developer of user interfacesolutions for mobile computing, communications and entertainment devices. Our mission is to enrich the interaction between users and their intelligent devices. Synaptics products emphasize ease of use, small size, low power consumption, advanced functionality, durability and reliability, making them applicable to a multitude of markets, including notebook computers, PC peripherals, mobile phones, and portable entertainment devices such as MP3 players.
Job Responsibilities
· The Product Marketing Manager is focused on product strategy and execution including business development with Sales. The PMM will have responsibility for specific platform products in the Synaptics portfolio including owning the product requirements (MRDs), value proposition, product roadmap and lifecycle. Work closely with cross-functional / cross-Division teams to ensure successful, on-time delivery of products.
· This position will work with primarily with Customers, Platform Engineering, and Sales/FAEs. There would also be co-work with silicon development, strategic technology and R&D. The position will report to Product Line Director, Handheld Division.
This involves:
· Author MRDs with input from Engineering, Customer Marketing, etc.
· MRDs include product requirements, customer segmentation, competitive assessment, cost structure, business model, GTM strategy, and business plan.
· Work closely with Application teams for collateral such as Application Notes, data sheets, evaluation kits, platform datasheets, demo units as well as field training for Sales and FAEs
· Obtain closure with Engineering and sign-off on PRD
· Validate product feature set alignment with key potential customers and engineering
· Work closely with Program Management (Engineering) for timely platform delivery as well any change in "Needs" and "Wants" in the product definition based on customer feedback. Course correct on product roadmaps and GTM Strategies as needed.
· Be an integral part of the cross functional capability development teams
· Work with external customers and the field to capture requirements in an ongoing basis for leadership products in the touch sensing space for various applications
· Incorporate technology advancement ideas from engineering into product roadmaps
· Work with external customers and the field (sales and FAEs) to capture requirements in an ongoing basis for leadership products in the touch sensing space for various applications
· Optimize and consolidate needs across the different segments to come up with the optimal platform product requirements for strategic customers
· Define prototypes and concepts for interface solutions by work with Concept prototype team
· Organized and able to manage priorities effectively
· Works well with matrix organization
· Self-motivated and driven
· Ability to see the big picture; attitude of complete ownership for product family
· Technical depth, understanding of semiconductor products and related system solutions
· Customer focus – external and internal customers
· Excellent communication skills – written, verbal, presentation
· Excellent skills in working cross-functionally – negotiation, building consensus
Required Qualifications
· 6 -10 years industry experience with a minimum of 3 - 5 years experience in product marketing, preferably semiconductor or displays in mobile
· Experience defining products and solutions including MRDs, PRDs, roadmaps
· Able to travel 25%, domestic and international
· Education & experience in a technical discipline (BSEE, BSME, BSCS or higher)
· MBA a plus
· Korean, Japanese or Mandarin language fluency preferred but not required
· Experience working with or at Tier 1 mobile OEMs or LCMs (display companies) strongly preferred
Desired Qualifications
· MBA a plus
· Korean language fluency not required but preferred
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