MarketPro is seeking a Senior Leader, Website Marketing Strategy.
This role is a combination of web marketing and branding which includes a good understanding of user experience. This Leader will strategically work with our Art Director and Architect to make the company's web site more user friendly.
This role will drive insights, requirements, and prioritization of digital experiences that will rapidly increase our ability to improve experience satisfaction, task completion, and improve conversion to direct and indirect channels. This role will work hand in hand with analytics, usability, information architecture, design, and agencies.
The ideal candidate will have experience as a Web Manager or Web Experience Director.
This role will drive strategy to optimize site experience.
Primary Responsibilities:
1. Site Experience
• Own the overall marketing pages experience and influence the direct sales web experience to ensure a seamless visitor/customer experience that dynamically improves Customer Satisfaction (CSAT) Index, task completion, and conversion.
• Deeply understand and consult with peers and stakeholders on the type of experiences that will elevate the web site, product offerings & campaigns within the global branding guidelines and work with content and IA on how best to deliver them via the web.
• Define, develop, and prioritize the list of initiatives for the 6-12 month web roadmap inclusive of site experience improvements, testing initiatives, and product launches.
• Lead initiatives for the digital marketing team, including the establishment of a budget and the priorities of the team for the year.
• Identify and manage various agencies and interactive firms to help deliver on great customer experiences on the web that are "designed to delight".
• Participate in focus groups and usability studies to better leverage Voice of Customer (VOC) to drive improvements.
2. Reporting and Insights
• Work with global web operations to build and scale our web marketing insights (Omniture, iPerceptions, etc.) and website research
• Insure management reports and dashboards are developed, interlocking with key stakeholders in marketing and in the geos to insure data is meaningful and insightful.
• Prepare quarterly updates for Digital Marketing team. Work with the team to complete the necessary information for the reports and develop a standard reporting structure.
• Track and prepare quarterly reports for the Digital Marketing team KPIs. These KPIs will be included in the regular quarterly updates for the executive team.
• Help the geos and regions understand what is driving success and opportunities to improve traffic initiatives and leverage analytics/insights as an influence.
3. Operational
• Create and implement repeatable and sustainable process globally with geo and regional counterparts to eliminate duplicate work efforts and remove unnecessary complexities and implement new procedures and workflows.
• Set the right priorities, align to team priorities, and cascade throughout the organization.
• Educate peer functions on how to best "lead" with the web
• Monitor and maintain a high level of awareness of competitors' web strategy and capability
• Effectively manage own web budget and resources including 2 direct reports
Position Requirements
• 6-10 years of progressive experience in B2C, global online marketing and online customer experience
• Demonstrated experience developing a measurable roadmap of web features and content to drive conversion, utilizing testing and industry best practices
• Strong background in using and leveraging data from SiteCatalyst, Test & Target, and iPerceptions or like tools to develop scalable reports and drive decisions
• Experience initiating and building mutually beneficial marketing relationships with internal and external partners critical
• Possession of excellent oral and written communication skills including the ability to create & deliver clear, powerful & concise presentations
• Customer-centric mindset, with previous experience marketing to the consumer and SMB segment
• Technical understanding of internet-based hardware products and services
• Strong leadership and organizational skills
• Proficient verbal and written communication skills
MUST HAVE
- 6 yrs. Web Marketing
- 6 yrs. Site Experience Optimization
- 2 yrs. Web Strategy – leading site redesign
- 2 yrs. Branding
- 2 yrs. Consumer Marketing
- 1 yr. Web Analytics
- Bachelor's Degree
NICE TO HAVE
- Global experience
- SMB Marketing
- Understanding of Website Architecture
- Omniture
- Site Catalyst
- iPerceptions
- Test & Target
- Hardware/Software Industry
- MBA
All interested and qualified candidates should contact Stan Hyman at stan@marketproinc.com.
