MarketPro is engaged in a search for a senior level CRM Sr. CRM Communications professional in the Atlanta area.
The Sr. Manager CRM Communications is responsible for developing and managing all outbound communication marketing strategies to deliver customer acquisition, retention and attrition. The position will lead the execution of all outbound communications including, but not limited to social media, email, SMS and limited print to all customer segments. This position will also deliver best in class digital marketing campaigns that will monitor, measure, analyze and enhance customer loyalty and retention by creating loyal subscribers through personalized and relevant communications.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
· Responsible for the creative output in conjunction with the Creative Director's vision and CRM goals for all customer types.
· Implement annual test and learn plans that deliver against the business objectives of the CRM organization.
· Responsible for subscriber list growth and associated financial performance targets, which include driving direct revenues and achieving ROI goals.
· Be the digital outbound channel subject matter expert and bring innovation to the CRM team by optimizing and improving the existing digital programs and by consolidating digital messages to all customer types.
· Integrate all data sources into a single customer record to ensure that digital campaigns are targeted and based on a single view of the customer.
· Understands all data sources and their relevant KPIs and provides reporting and dashboards on all channels to external and internal stakeholders.
· Responsible to lead key agencies on all digital production, which includes conducting quarterly reviews with agency partners to ensure the tracking to email migration roadmaps and financial goals.
PREFERRED QUALIFICATIONS
· 7 years of practical experience managing digital channels.
· Experience delivering enterprise wide digital campaigns in an interconnected retail environment.
· Ability to manage and deliver complex marketing projects on time and on budget.
· Previous retail experience preferred.
· Previous experience managing agency partners.
MBA preferred
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES
· Practical experience managing customer driven change programs from concept through to implementation.
· Understanding of technical application standards, platforms and frameworks.
· Solid understanding of financial analysis, cost analysis, and measurement of ROI.
· Understanding of fundamental experimental test design principles.
· Proven goal-oriented project management experience.
· Proven ability to be customer focused in a retail business environment.
All interested candidates must have retail experience and big box retailer experience would be ideal. All relocation expenses will be provided by the client.
Please contact Stan Hyman at stan@marketproinc.com for specific details and resume submission.
