WideOrbit is looking for an outstanding Marketing Programs Manager who can help us drive sales and build brand and market awareness. The Marketing Programs Manager will be responsible for developing and executing highly effective demand generation programs, including online and offline campaigns, managing corporate and product brand marketing initiatives, and lead cross-functional teams in the development of collateral and sales tools. This position will report to the Director of Corporate Marketing and work closely with sales, product management, product marketing and the rest of the corporate marketing team. The right person for the job must be highly creative and possess the ability to take a program from conception to execution and evaluation against qualitative and quantitative strategic objectives.
Responsibilities:
• Develop, execute and measure integrated online and offline lead generation programs, including print and online advertising, email and direct mail campaigns, and social media campaigns
• Lead cross-functional teams to develop collateral, customer stories and testimonials, videos and other sales tools
• Assist as needed with client conferences, trade shows and events
• Manage SEO and paid search
• Help maintain corporate website content and marketing intranet
• Manage all programs to budget; track, measure and report program results
We Hope You Are:
• You are a motivated and resourceful self-starter who strives to find better ways to do things and thrives in a fast-paced environment
• You are a results-driven, creative marketing professional, experienced in developing and executing innovative and cost-effective demand generation programs that deliver measurable results
• You have excellent interpersonal and communication skills, as well as solid writing skills
• You´ve spent a minimum of 5 years developing and managing lead generation programs and corporate marketing initiatives
Other Qualifications You Should Have:
• BA/BS degree required, an emphasis in marketing or communication preferred
• Knowledge of Media and broadcast television industries a plus
About WideOrbit:
WideOrbit is the leader in advertising management software for Media companies, providing innovative, proven solutions for managing broadcast and cable operations. Our core WO Traffic software powers more than 2,000 stations and networks around the globe, managing more than $14 billion in annual advertising revenue. Our Radio automation software manages the content for more than 3000 Radio stations. WideOrbit is a financially stable organization with more than $130 million in contract backlog and is backed by world class Venture Capital firms, Khosla Ventures, Mayfield Fund, Hearst Ventures and Greycroft Partners.
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