WideOrbit is looking for a strong, results-driven Product Marketing Manager to develop and execute go-to-market strategies for its suite of business management solutions for Media companies. The Product Marketing Manager will be responsible for building compelling messaging, defining the target markets and positioning the products. This individual will partner with Corporate Marketing to develop and execute comprehensive integrated marketing plans to drive sales and deliver the appropriate tools and materials to support sales. This strategic role will also work with product managers to influence the overall product line strategy through market and industry analysis, customer interactions and technical knowledge.
Responsibilities:
• Plan and execute go-to-market strategies and initiatives to drive sales and awareness for WideOrbit´s product suite
• Lead cross-functional teams to execute timely product launches and initiatives
• Partner with product management to develop compelling and targeted key messages and value propositions
• Work with product managers to drive product direction by providing customer and market intelligence
• Collaborate with Corporate Marketing and Sales to develop and execute programs to drive sales
• Develop content for marketing materials and sales tools, including presentations, whitepapers, product brochures and briefs, and solutions guides
• Work with PR and Communications Manager to develop messaging and materials for press and analysts
• Product expert and evangelist
• Authority on competitive landscape and industry trends, sharing and utilizing findings accordingly
Skills/Qualifications
• You are an experienced product marketing professional who excels in innovative thinking, strategic marketing planning and impeccable execution
• You have a solid and relevant technical background with strong analytical skills
• Superior written and verbal communication and presentation skills
• Demonstrated excellence in product marketing disciplines and cross-functional team leadership
• 5+ years of product marketing experience in enterprise software applications
• BA/BS degree required
• Ability to keep up with a rapidly expanding company that has been on the INC 5000 list and Bay Area´s Top 100 Fastest-Growing Private Companies for a three consecutive years.
• Knowledge of Media and broadcast television industries a plus
• Experience in high-growth, fast-paced technology company preferred
About WideOrbit
WideOrbit is the leader in advertising management software for Media companies, providing innovative, proven solutions for managing broadcast and cable operations. Our core WO Traffic software powers more than 2,000 stations and networks around the globe, managing more than $14 billion in annual advertising revenue. Our Radio automation software manages the content for more than 3000 Radio stations. WideOrbit is a financially stable organization with more than $130 million in contract backlog and is backed by world class Venture Capital firms, Khosla Ventures, Mayfield Fund, Hearst Ventures and Greycroft Partners.
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