Please direct your responses to: http://tinyurl.com/Crawfords-609
Crawford Group (www.crawfordgroup.com) is seeking a full time consultant to fill the role of Senior Manager, Marketing Communications for an 8 – 12 week project for our telecommunications client. Our client is growing and needs to up-level their marketing approach. The goal is to increase customer relevance in target markets and to attract key talent as part of global recruiting. The successful consultant will conduct an assessment of the brand and current corporate marketing activities to capture a perspective on where the company is today. The consultant needs to identify gaps and opportunities for future corporate marketing initiatives, including customer event engagements and social media strategies. Candidates must have experience creating a strategic plan with tactical recommendations. The focus of the recommendations will be global, and need to address marketing communications efforts to targeted customers (Service Providers and telecom/mobile device makers) and key talent for recruiting efforts.
Responsibilities:
* Develop and deliver a 6 – 9 month strategy and execution plan that outlines overall brand messages and engagement with global customer and talent targets
* Conduct audit/assessment of current marketing communications activities
* Create a strategic plan and tactical recommendations, including:
* Thoughtful, comprehensive audit of current marketing communications activities
* Work with internal teams to research the customer data or service information that will help with brand positioning to support the tagline; development of proof points for their tagline
* Provide a marketing communications recommendation for the high level brand that can be leveraged across multiple disciplines resulting in a broader technology solution relevance and customer understanding
* Identification of gaps and opportunities for future corporate marketing
* Strategy and recommendations for greater integration with the PR agency; help team evolve from solution launch PR activities to brand relevance/visionary PR campaigns
* Strategy and recommendations for customer and talent engagement through social media (e.g. Facebook, Twitter, LinkedIn, etc.), public relations, customer appreciation events, and other digital channels
Requirements:
* 7 – 10 years of experience: must be a "hands-on" professional with high-tech or IT services background
* Excellent interpersonal skills; master at building relationships across internal teams to gather data and drive project to successful completion
* Proven ability to quickly get to know a company, understand their vision, collect input and desired goals from various stakeholders, and then put together a recommendation that is executable!
* Proven ability to create a strategic plan and implementation blueprint where nothing like this exists to date
* Brand background and the savvy to take what the client is currently using and develop a cohesive brand approach and develop proof points for taglines, positioning and messaging
* MUST be self-motivated and able to work with minimal guidance
* Looking for someone with a truly entrepreneurial spirit and a "scrappy," get-the-work-done style. Must be a proactive, resourceful, highly-creative individual.
* Proficiency with Microsoft PowerPoint, Word and Excel
* Competence in basic web design, writing and navigation concepts (to drive strategy)
* BA/BS in Marketing, Communications or related field
* Enterprise company experience is highly desired
* Telecom industry, mobile device manufacturing or Service Provider business experience is preferred
Rate: D.O.E. as a w2 employee of Crawford Group
Location: Offsite in greater Bay Area—must be able to attend 2 – 3 meetings weekly in Cupertino. No phone calls please
Hours/duration: Full time, ASAP, 8 – 12 weeks
Interested? Please create an online profile including a Word version resume by following the link below:
http://tinyurl.com/Crawfords-609
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