Please direct your responses to: erika.segal@emc.com
EMC Isilon, the leading provider of Scale-Out Solutions, is looking for a Group Manager for the campaigns, programs and tradeshows teams. The Group Manager will lead a focused outbound strategy and program delivery for the Isilon market opportunity. This position is a senior role requiring experience both in strategic activity assessment and managing the core programs world-wide. As a team leader, this role requires significant experience with demand generation, outbound marketing and program management strategies and skills to help grow significant revenue for the business.
Responsibilities
• Architect and grow a robust foundational program to build, deploy and report campaigns, programs and tradeshows
• Manage a highly productive team to deliver essential outbound programs including
o Tradeshows and event programs
o Outbound campaigns
o Online marketing
o Email marketing and nurture programs
o SEM/SEO/PPC programs
o Turnkey programs for use in all sales channels (direct and indirect)
o Webinars
o Direct Mail programs
• Development and day-to-day management of team plans with recommendations for growth and optimization
• Work across functional areas and with key stakeholders (both internal and external) to achieve pipeline growth and revenue attribution results
• Work with the appropriate 3rd party resources to define and deliver a world-class program
• Deliver regular reporting and dashboards on programs activities to track marketing influence from impressions to revenue
• Delivers a marketing plan of record to ensure alignment with corporate and partner programs as appropriate.
Requirements:
• Minimum 10-12 years of directly relevant, marketing experience including creating and executing integrated outbound marketing and demand generation campaigns with a successful track record of measurable results
• Understand how innovative marketing techniques - social media, PPC/SEM and community marketing integrate into lead generation
• Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences
• Demonstrated ability to define and manage successful projects with minimal guidance in a fast-paced environment
• Attention to detail and strong organization skills with demonstrated ability to
juggle multiple projects and requests
• High energy, enthusiasm, initiative, and creativity
• Enjoys working in a fast-paced environment
• Strong cross-functional team player with a positive attitude
• BA/BS in Marketing, Business, or other related field
Please email erika.segal@emc.com.
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