Please direct your responses to: careers@gearylsf.com
Geary LSF Group is an established and leading digital marketing agency providing next generation digital services for today´s marketers, with locations throughout the United States and Europe. Geary LSF offers a full suite of integrated, interactive, services that deliver performance driven results for our clients. Geary LSF is a values driven organization and has been honored for years with best workplace recognitions. To learn more about Geary LSF Group, please visit: www.gearylsf.com.
Job summary
The VP, Client Services is responsible for providing strategic direction to clients including customer insights, competitive analysis, industry analysis and business goals. This position leads a cross-functional team to identify, sell through, and deliver solutions to achieve client objectives.
Summary of essential job functions
• Develops strategic studies and provides analytical solutions to support custom digital and/or multi-channel marketing solutions (competitive analysis, audience analysis, prioritization exercises, business case support)
• Supports, partners or leads client presentations and business development efforts with strategic thinking, research and analysis
• Oversight and mentorship of Account Management team to ensure work is appropriately positioned for long-term success
• Focus on growing strategic and account planning skill sets
• Responsible for managing the profit and loss (P&L) of the client service portfolio
• Creates strategic roadmaps, identifies key information needs and dependencies and prioritizes workflow
• Prepares analysis and tracking of marketplace, technology and consumer behavior trends both within vertical and across multiple industries
• Works closely with the Analytics team to interpret data and make grounded recommendations to clients
• Responsible for promoting and maintaining a positive client relationship
• Responsible for growing assigned account
• Leads persona development process and primary/secondary research initiatives
• Provides ongoing updates to project team of industry trends, issues, site features and best practices
• Applies broad and deep knowledge of the web to develop proven online and integrated strategic marketing plans
• Leads and creates strategic & account planning presentations independently, responsible for presenting to senior client leadership
• Ultimately responsible for all organic growth opportunity mobilizations, including quarterly review activities, roadmap activities and account planning (12-mo view)
• Mentors Account Services team as needed
• Contribute to new business development, recruiting, team skill development, and digital "evangelization" initiatives
• Strategic director of A-level pursuits and other key opportunities
• Communicates proactively to Sr. Director and VP/execs as needed re: account health and growth
• Ensures and drives healthy team communications
Minimum requirements
• Bachelors degree, MA/MBA and marketing consulting experience a plus
• 7 years experience in an interactive marketing department or agency at a senior level and/or marketing strategy across multiple industries (e.g., automotive, financial services, retailing and consumer goods)
• Experience working through the website development process
• Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
• Experience running a business division with P&L responsibilities
• Demonstrated and quantified success in executing web strategies
Knowledge of the following theory, principles, practices and/or content:
• Strong understanding of user research, user-centered design principles and online consumer behavior
• Possesses an understanding of web analytics
• Familiarity with online branding, marketing and cross-channel strategies
• Proficiency with MS Word, PowerPoint and Excel
To apply send your resume and cover letter to careers@gearylsf.com
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